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There hasn’t been too much change at the front of our U.S. Top 100. There’s still a small group of long-form holdouts who are keeping pace with a horde of YouTube Shorts upstarts.
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There is a new #1 since the last time we ranked the most-watched U.S.-based YouTube channels of the month.
Chart Toppers
MaviGadget reigned supreme in the majority of weekly charts that we published in February, so it’s no surprise that the tech-oriented Shorts hub finished the month on top of the U.S. Top 100. MaviGadget outdid all other U.S.-based YouTube hubs by hauling in 2.34 billion monthly views, which was 14% more traffic than the total it earned during January. When that rise is coupled with a viewership decline by last month’s #1 MrBeast, the result is a new top finisher — and it’s a well-earned distinction for MaviGadget. The short-form content destination now has more than 20 billion lifetime YouTube views.
Vlad and Niki claimed second place in February’s U.S. Top 100. The family channel secured 1.93 billion monthly views, which pushed its lifetime YouTube total past 85 billion. Vlad and Niki doesn’t quite have as many lifetime views as fellow children’s channels Like Nastya (who has now reached nine digits in that category) and Kids Diana Show. This month, though, the home of two titular boys ranked ahead of its competition. Kids Diana Show was 6th in the U.S. Top 100, while Like Nastya checked in at 11th place.
You know what’s better than 86 billion lifetime YouTube views? More than double that amount. CoComelon – Nursery Rhymes is the second-most watched channel in YouTube history, trailing only T-Series. The kid-friendly channel, which is affiliated with media company Moonbug, has picked up more than 177 billion lifetime views since its arrival on YouTube over a decade ago. 1.78 billion of those views came during February 2024, when CoComelon ranked third in the U.S. Top 100. It was the second consecutive third-place finish for the children’s programming titan.
Compared to the pace he set at the start of the year, MrBeast fell off a bit in February. The most-watched and most-subscribed individual creator on YouTube, whose real name is Jimmy Donaldson, dropped from first place in the U.S. Top 100 down to fourth. His 29-day total of 1.52 billion monthly views was high enough to bring his lifetime YouTube total above 43 billion (on his primary channel), but it nevertheless represented a week-over-week traffic dip of 34%. I guess that a new strategy for video production can only go so far.
Toys and Colors rounds out this month’s U.S. top five. The kid-friendly hub finished just a few ticks behind MrBeast and wound up with 1.52 billion monthly views of its own.
Top Gainers
The Amp World channel is a shared space where some of YouTube’s top creators can compete in challenges. The stars of Amp World have all achieved success on their personal hubs, but their joint account is now making big moves as well.
Amp World is affiliated with the brand of the same name, which was established by Brent Rivera and his business partner Max Levine as a facilitator for brand-safe challenges, games, and skits. The so-called “Disney-meets-MTV” YouTube venture features contributions from Rivera, his sister Lexi, Ben Azelart, and other short-form stars — Kai Cenat and the members of that other AMP group are not affiliated with Rivera’s crew.
With its collaborative spirit and its setting in a shared home, Amp World allows its stars to latch onto the family-oriented trends that have become huge on YouTube Shorts. The Riveras and their friends hardly ignore the long-form content that first provided them with name recognition, but the Amp World channel now sports a vast back catalog of short-form hits. Three Shorts on the shared channel have picked up at least 100 million views, including a clip from last September that has become a reliable source of traffic for Amp World.
In February 2024, Amp World strung together its biggest month on YouTube. About 12% of its lifetime YouTube views came during the second month of the year, when it collected 331.8 million monthly views and reached 67th place in the U.S. Top 100. Amp World achieved a high water mark in our star-spangled ranking thanks to a month-over-month viewership bump of 74%.
Amp World stars like the Riveras and Azelart are still flying high on their solo channels, but their collective space is rising the highest in our rankings. Amp World is a testament to the power of collaboration — and the popularity of short-form challenges.
Channel Distribution
This month, 70 channels in the Top 100 are primarily active on YouTube Shorts.
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