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There were some big risers near the front of this week’s U.S. Top 50. Four of the five U.S.-based channels that got the most YouTube views during the first full week of February experienced double-digit percentage increases week over week.
The #1 channel, which topped the U.S. chart for the first time this year, is one of those double-digit gainers.
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Chart Toppers
Vlad and Niki is #1 in the U.S. Top 50 for the first time in 2024. The globetrotting channel was the only U.S.-based YouTube channel to break the 500 million view mark. It topped out at 511.5 million weekly views and achieved a week-over-week uptick of 40%. Vlad and Niki’s lifetime traffic of 85.1 billion YouTube views ranks third among the channels that charted in this week’s U.S. Top 50.
MaviGadget has earned multiple #1 finishes in this year’s U.S. Top 50 charts, but this week, it fell just short of the top spot with a second-place tally of 421.1 million weekly views. With its repository of unusual products and technologies from around the world, MaviGadget has become the highest-ranking YouTube Shorts hub in the U.S. Top 50. It briefly fell out of the top five last week but returned to the upper tier of the chart thanks to a 94% week-over-week bump.
Another channel with a regular presence in the top five ranked third in the latest U.S. Top 50. Like the two channels above it, Toys and Colors is coming off a recent rise to the #1 position. Its current ranking of #3 comes during a week when it collected 378 million weekly views from its audience of young YouTube users. Toys and Colors crossed 50 million subscribers in January, and it is primed to surpass another milestone over the next month. It needs a little more than a billion views to bring its lifetime YouTube total above 60 billion.
Last week’s leader in the U.S. Top 50 fell to fourth in this week’s chart. MrBeast is still the most-watched individual creator in the U.S. YouTube community, but the viewership on his primary channel tends to fluctuate depending on his upload schedule and his activity on YouTube Shorts. Though he picked up 313.9 million weekly views during the first full week of February, Jimmy Donaldson dropped to fourth in our American ranking. His channel was the only one in the top five to lose traffic week-over-week.
_vector_ rounds out this week’s U.S. top five. The YouTube Shorts hub picked up its viewership by 21% week-over-week to reach 313 million weekly views.
Top Gainers
About a year ago, the Pink Shirt Couple rocketed up the charts. With their rosy outfits and clever twists on couple videos, creators Cayden Christianson and Alyssa Eckstein became trendsetters on Shorts.
As of February 3, things look a little different for the Pink Shirt Couple. That’s when Christianson and Eckstein publicly announced their breakup to their 20 million subscribers. The channel once known as Pink Shirt Couple will now belong to Eckstein (a.k.a. the Pink Shirt Girl). Christianson has set up shop on his personal channel, where he recently uploaded his first short-form video.
For creators in the “couple content” sphere, continuing on as individuals can be a tricky proposition. Christianson and Eckstein made sure to express that they still respect each other. One of Pink Shirt Girl’s first post-breakup uploads is a promotion for Christianson’s inaugural video on his channel.
Eckstein’s other post-announcement uploads have been a bit goofier, but they’re drawing a strong response from the subscribers who once enjoyed the Pink Shirt Couple as a duo. In the first full week after the channel was rechristened as Pink Shirt Girl, it added 140.2 million weekly views to move into 22nd place in the U.S. Top 50. That 48-spot jump was powered by a week-over-week viewership increase of 86%.
It’s still early, so Eckstein and Christianson still have plenty of time to figure out what their individual channels will look like. As long as they continue to wear their pink outfits, I think everything will continue to go great — even if they’re both flying solo.
Channel Distribution
This week, there are 37 YouTube Shorts channels in the U.S. Top 50.
