MrBeast‘s next retail venture is a partnership with Moose Toys. The brand known for products like Shopkins, Magic Mixies, and Beast Lab is joining forces with a different Beast to produce a line of action figures that are due out in the fall.
The partnership will see MrBeast and Moose Toys co-create action figures that will target “fans and kidults,” according to a press release. The items will feature MrBeast’s panther head logo and his fuchsia and blue color scheme. The line will include “incredible, never-before-seen innovation,” and MrBeast (real name Jimmy Donaldson) will promote the figures in his videos. On his primary channel, Donaldson reaches 235 million subscribers, making him the most subscribed individual on YouTube.
“This will be the most anticipated launch of the year,” said Moose Toys CEO Paul Solomon in a statement. “MrBeast is wildly iconic and the biggest influencer on the planet. By combining his unique brand of innovation with our Moose WOW, we created a phenomenal line of products that will be highly sought after,” said Paul Solomon, CEO, Moose Toys. “We’re incredibly honored he entrusted Moose as a partner and co-creator.”
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This will not be the first time Moose Toys has worked alongside an influential creator. The brand’s previous licensing deals have included partnerships with Indian kids hub ChuChu TV and the fraternal stars of the Collins Key channel.
In this instance, Moose Toys is helping the biggest name on YouTube expand his retail empire. Donaldson has already made his way into stores like Walmart by launching subsidiary brands, including sweets company Feastables. MrBeast has rolled out fuchsia-and-blue merch in collaboration with brands like Nerf, but the fall 2024 line will represent his biggest investment in action figures to date.
The MrBeast x Moose Toys collab will be available worldwide. Look for it to arrive at major retailers in the fall.
