[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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It’s notable that as the world moves around the sun to mark another one of its annual revolutions, a lot of the people that inhabit it are still watching T-Series.
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Chart Toppers
Is there a media company in digital entertainment that’s been more dominant than T-Series? Since the inception of these Tubefilter Charts the weekly question isn’t “Who’s going to be #1?”, but rather “Did anyone beat T-Series?” The answer to that second one – as as it most often is – is a resounding “no”. The most-watched and most-subscribed YouTube channel in the world held onto it’s #1 spot on the Global Top 50 during a week with more than 760.3 million views.
In second place for the second week in a row is another channel from India, but this one is for the kids. Anaya Kandhal is a child creator who has captured the hearts of viewers across South Asia. The channel captured a lot of views, too, with over 566.8 million weekly views to a steady supply of family-friendly YouTube Shorts. That’s a 22% uptick from the week prior.
At third our highest-ranking U.S.-based channel on the Global Top 50. Greenville, North Carolina’s own MrBeast is back in the top 5 after a brief outing in the #7 spot last week. Two long-form uploads – plus a doggo cameo in a Short – helped the world’s biggest creator to more than 494.9 million views in the week.
MaviGadget is another apparent U.S. channel. Some basic internet searches reveals it was started in 2017 by Ahmet Yanik in Chicago, Illinois and is a “product discovery platform where you can discover, explore and share unique hand-picked amazing products from all over the world.” The videos of those products are starting to get some serious traction on YouTube Shorts. The MaviGadget channel jumped up 42% in its weekly viewcount to program more than 437.3 million views in the week.
And rounding out the Top 5 is Diary of 4. The channel is a repository for the family-friendly, playtime hi-jinx of the Filipino-Canadian Santiago family. Unboxing uploads, dramatized doctors visits, and more helped the channel bank over 413.2 million weekly views.
Top Gainers
Omar Raja is the founder of the popular House of Highlights brand and current 51-million-follower Instagram account. He started it back in 2014 as a way to share share exciting moments from NBA games. The engaging content was an immediate hit with sports fans, which led to the page’s hockey-stick like growth and eventual sale to Bleacher Report a year later in 2015. Raja stayed on with the company, expanding its reach and distribution outlets until he left in 2020 to take a gig with ESPN, to help with the legacy media brand’s social voice and general social media strategy.
Given his role at ESPN, Raja has access and insight into a LOT of sporting events and sports footage. He started putting that purview to good use on his YouTube channel back in June 2021. This personal 39-second account about sitting courtside at an incredibly loud Knicks game looks like it’s the first short-form video Raja uploaded that gained a lot of traction. I’m guessing that was his “aha” moment. The upload when he realized just how big his channel could get.
Two-and-a-half years and hundreds of Shorts later, those personal accounts and more generalized highlight videos (like this one) are paying off. Raja’s channel just landed firmly at #26 on Global Top 50 with over 259 million views in the week.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 15 channels in the Top 50.
- United States:10 channels in the Top 50.
- Japan, Pakistan, Russia, Vietnam: 3 channels in the Top 50.
- Canada: 2 channels in the Top 50.
- Bangladesh, Belgium, Belize, El Salvador, France, Hong Kong, Spain, South Korea, and United Arab Emirates: 1 channel each in the Top 50.
This week, 33 channels in the Top 50 are primarily active on YouTube Shorts.
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