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In the penultimate Global Top 50 chart of 2023, a familiar media company is far ahead of the rest of the pack. That channel’s subscriber count is twice as big as the combined subscriber count of the next four channels in the chart.
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Its weekly viewership ain’t bad either, as it nearly reached the 750 million views mark over seven days.
Chart Toppers
In case you haven’t figured it out by now, the channel described in the preceding lines is T-Series. The most-watched and most-subscribed YouTube channel in the world held onto the #1 spot in the Global Top 50 during a week when it accrued 747.4 million weekly views. T-Series surpassed 240 billion lifetime views earlier in December, and it could pass the 250 billion mark as soon as February 2024. That makes it the top record label on YouTube — not just in its home country of India, but across the entire globe.
Another Indian channel captured the #2 spot in the Global Top 50. Anaya Kandhal is a child creator who has captured the hearts of viewers across South Asia. The family-friendly videos on Anaya’s channel cater to the large community of non-English-speaking Indians who find entertainment via platforms like YouTube Shorts. That audience led Anaya Kandhal to 464.6 million weekly views during the third full week of December. Though that was a slight downturn week-over-week, Kandhal held onto the runner-up status she earned a week ago.
The highest-ranking U.S.-based channel in the Global Top 50 is Toys and Colors. During the second half of 2023, the educational hub has become a breakout hit among YouTube’s youngest audience. Its success, aided by its partnership with the media company pocket.watch, has made it a regular entrant in our charts. One week before Christmas, Toys and Colors kept its hot streak alive with a third-place finish in our worldwide chart. It approached 50 million subscribers while picking up 405 million weekly views.
The fourth-place channel in the Global Top 50 also held onto the same chart position it reached last week. ZAMZAM ELECTRONICS TRADING has become the most-watched channel in the Middle East by sharing the daily happenings that occur in and around the titular technology store. The Dubai-based duo in charge of ZAMZAM pushed their YouTube subscriber count above 40 million during a week when they reeled in 393.5 million weekly views.
The fourth country represented in this week’s global top five is Russia. That’s the home of Filaretiki, a family-oriented channel that just achieved its highest chart position of 2023. Filaretiki claimed the #5 spot in the Global Top 50 thanks to the 351.1 million views it picked up during the week that was.
Top Gainers
The owners of ZAMZAM ELECTRONICS TRADING aren’t the only duo in this week’s worldwide ranking. Further down the chart, let’s examine one of Pakistan’s five representatives in the Global Top 50: Brothers Vlog.
As revealed on their Instagram page, the brothers in question are following their passion by following some of YouTube’s top trends. The Pakistani pair is best known for comedy content, but those funny videos also allude to other popular categories. If you want to learn some life hacks or discover ways to sneak food into class, then you’ll enjoy the humorous spin Brothers Vlog puts on those oft-discussed topics. I appreciate the levity of the channel’s Shorts, but that doesn’t mean I’m going to eat chocolate that has congealed on the inside of my sunglasses.
But even if you’re skeptical about the advice doled out by these brothers on their vlog, you can still appreciate the impressive traffic they’ve accrued over the past few weeks. Brothers Vlog now has more than seven billion lifetime YouTube views thanks to the 204.1 million weekly views the channel picked up during the third week of September. That sum, which was 38% higher than Brothers Vlog’s previous seven-day total, pushed the Pakistani channel up to 37th place in the Global Top 50.
By commenting on culture from across South Asia, Brothers Vlog has become a hot commodity on YouTube Shorts. The titular sibs may not have come from much, but at this rate, they’ll be the rich parents before long.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 17 channels in the Top 50.
- United States: 9 channels in the Top 50.
- Pakistan: 5 channels in the Top 50.
- Japan: 4 channels in the Top 50.
- Vietnam: 3 channels in the Top 50.
- Canada, Russia, and South Korea: 2 channels in the Top 50.
- Belgium, El Salvador, France, Hong Kong, Spain, and United Arab Emirates: 1 channel each in the Top 50.
This week, 33 channels in the Top 50 are primarily active on YouTube Shorts.
As always, keep up to speed with the latest Tubefilter Charts and all of our news at Tubefilter by following us on Twitter, becoming a fan on Facebook, and watching our videos on YouTube.
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