Jynxzi, Twitch‘s most-subscribed-to streamer, has signed with talent management company and creative agency Right Click Culture for representation in all areas.
For those who don’t know him, Jynxzi is a Rainbow Six Siege streamer with 3.3 million followers and more than 106,000 active subscribers on Twitch. (That number has him beating out Kai Cenat by 24,000+ active subs.) He brings in a concurrent viewership of over 30,000 people, with a record peak of 61,000.
These are big numbers for anyone, but they’re particularly noteworthy because Rainbow Six Siege doesn’t even crack the top 25 games streamed on Twitch, and has experienced declining viewership across platforms compared to heavy hitters like Grand Theft Auto, Fortnite, and League of Legends.
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At Right Click Culture, Jynxzi will be managed by founder Sam Alavi, who spent a decade in the music industry before opening Right Click in May 2020. Right Click has since worked with creators including MrBeast, Ninja, and SypherPK.
“We like working with folks that are authentic to themselves, to their community, and to their platforms,” Alavi tells Tubefilter. “And Jynxzi does that. Jynxzi is somebody who played Rainbow Six Siege to five viewers for the first year or so when he started streaming. Never changed. He was always himself and kept that from 2019 to now, 2023. He never chased something that wasn’t gonna be there for him. He always just chased being true to himself. And I think that is a reflection for us on how we like to behave in our own lives and how we carry ourselves in business.”
In the first 30 days since Jynxzi signed, Right Click brought in over $1 million worth of brand deals for him, including an ambassadorship with PC maker Starforge Systems. They plan to introduce more deals in other areas (like food & bev) in 2024.
“I think, in all honesty, it’s a testament to him,” Alavi says. “Our job is just to pound the pavement, educate brands, show them why Jynxzi is rad and literally breaking the norms. But it’s a testament to him and his personality and him just being authentic to himself–and to his audience. People feel it.”
