[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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The channels featured in this week’s global top five all picked up at least 400 million YouTube views over seven days.
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Two audiences on YouTube have the power to catalyze that sort of viewership. Most of the top channels in our ranking reached their positions by either catering to South Asian viewers or entertaining kids (or both!)
T-Series is spending another week at the front of our Global Top 50 chart. The Indian record label earned a second consecutive #1 finish after reeling in 744.7 million weekly views. That sum was big enough to push T-Series past its latest round-number milestone. It has now collected more than 240 billion lifetime views on YouTube. Like most of T-Series’ major achievements on YouTube, this one is unprecedented. The South Asian entertainment destination will enter 2024 will several of YouTube’s most coveted records in its proverbial pocket.
Another channel based in India is sitting in second place in the Global Top 50. By reaching #2, Anaya Kandhal has made it to her highest position ever in our charts. The Indian youngster has found success on YouTube even though she is not old enough to run her channel herself. Her parents have helped her become a major Shorts star by putting her in the spotlight. With wholesome and family-oriented videos, the Anaya Kandhal channel earned 467.4 million weekly views. That brought its lifetime YouTube haul above 12 billion total views.
Toys and Colors is up next in the Global Top 50. After coming off one of its most successful months on YouTube, the kid-friendly channel has continued its run into December. Over our most recent seven-day measurement period, Toys and Colors continued to ring in the holiday season by scooping up 445.1 million weekly views. As long as it continues to attract new viewers over the next three weeks, Toys and Colors has a strong chance to reach 50 million subscribers before the end of the calendar year.
ZAMZAM ELECTRONICS TRADING is still hovering near the top of the chart. The Dubai-based channel continued to represent the United Arab Emirates in the Global Top 50 by tallying 409.5 million weekly views. That’s not bad for a channel run out of a humble cell phone store in the largest city in the U.A.E. ZAMZAM is zooming up the rankings; it currently sits in fourth place one week after placing fifth.
MrBeast rounds out this week’s global top five. YouTube’s most famous individual creator counted 403.6 million weekly views while bringing his subscriber total above 217 million.
How much do thumbnails affect the performance of YouTube Shorts videos? ToRung is helping us study that phenomenon by pairing his videos with ridiculous images. The Vietnam-based comedy creator turns heads with slapstick moments, technicolor thumbnails, and suggestive situations.
There is often a disconnect between what you think a ToRung thumbnail depicts and what it actually depicts. That phenomenon seems to be more pronounced among ToRung’s most-watched YouTube Shorts uploads. If you want to see a flopping fish or a bit of kitchen prep work in a new light, ToRung’s sophomoric associations are here to throw your mind into the gutter. The comedian also has some videos that are a bit more wholesome, but even those clips possess enough bright colors to serve ToRung’s thumbnail needs.
Here’s the thing: All of the videos I mentioned in the previous paragraph have picked up at least 90 million views on YouTube Shorts. ToRung’s approach to content previews may be decisive, but there’s no denying the results. Viewers are clicking on ToRung videos in massive numbers, and the bizarre nature of the Shorts is part of their appeal.
ToRung reached eighth place in the latest Global Top 50. That was the highest position the Vietnam-based channel has ever reached. Thanks to a week-over-week viewership bump that equaled 74%, ToRung topped out at 330.3 million weekly views. That was the highest sum among all East Asian channels this week.
Suggestive thumbnails are working wonders for ToRung, but that doesn’t mean those images will work for all creators. If YouTube’s community guidelines are to be believed, vaguely sexual thumbnails could be more trouble than they’re worth.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 15 channels in the Top 50.
- United States: 11 channels in the Top 50.
- Japan and Pakistan: 4 channels in the Top 50.
- Russia and Vietnam: 3 channels in the Top 50.
- Canada and South Korea: 2 channels in the Top 50.
- Belgium, Cyprus, El Salvador, France, Netherlands, and United Arab Emirates: 1 channel each in the Top 50.
This week, 32 channels in the Top 50 are primarily active on YouTube Shorts.
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