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November 2023 was a big month for U.S.-based YouTube channels. 11 of them counted more than one billion views during the 30 days of the 11th month.
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Two channels took their traffic to the next level by claiming two billion monthly views. If you’re a regular reader of our charts, you might be able to guess the identity of those two American standouts.
Chart Toppers
The first member of November’s two billion views club is Toys and Colors. For the first time ever, the educational and squeaky-clean hub did the double in our monthly charts: It finished #1 in both the Global Top 100 and the U.S. Top 100. Toys and Colors accomplished that feat by reaching its highest-ever 30-day total. It collected 2.73 billion monthly views during November, and in the process, its lifetime YouTube viewership surpassed 54 billion. With another strong month in December, Toys and Colors could reach 50 million subscribers by the end of the year.
The other U.S.-based channel with at least two billion views during November belongs to MrBeast. The Carolina-based creator extraordinaire eked his way past that impressive benchmark. Jimmy Donaldson‘s primary YouTube home finished November with 2.03 billion monthly views, which put it within a stone’s throw of 38 billion lifetime views. The holiday season is typically a busy time for Donaldson and his Beast Philanthropy unit, so we’re expecting the MrBeast channel to remain relevant in our charts as the calendar turns over to a new year.
Justin Flom only ranked tenth in the U.S. Top 100 in October. Then he showed us one of his patented magic tricks. He levitated up the charts until he reached the #3 position at the end of November. A magician may never reveal his secrets, but we have data that shows us how Flom pulled off this particular trick. The short-form illusionist added 1.59 billion monthly views, which was good for a 78% month-over-month increase. Flom will reach 15 billion lifetime YouTube views if he maintains his current pace throughout December.
Alan Chikin Chow is the third-straight individual creator in this month’s U.S. Top 100. Unlike Donaldson and Flom, Chow doesn’t rake in views by demonstrating impressive feats. His style is more low-key than that, but his superbly edited videos and his impeccable comedic timing have made him a Top 100 regular since the advent of YouTube Shorts. Chow reentered the top five in this ranking after placing eighth a month ago; he can credit that bump to the 1.46 billion monthly views he took in on YouTube in November.
Kids Diana Show improved its position by four spots to round out the latest U.S. Top 100. The family vlog tallied 1.26 billion monthly views.
Top Gainers
In case you heard, TikTok is working alongside American vendors to bring its lucrative Shop to the West. In comparison, its rival YouTube hasn’t been quite as vocal about its own ecommerce plans, but our latest U.S. Top 100 shows us that YouTube Shorts creators are taking that matter into their own hands. By catering to some of the platform’s tried-and-true niches, small businesses owners have been able to promote their products.
A case study of this phenomenon can be found on the CornWithSlime channel. That’s not the name of a trendy new vegetable dish, but rather the name of a company that sells homemade “slimes” (i.e. a mixture typically made with Borax, glue, and water).
CornWithSlime is active on multiple platforms, including TikTok, but it has found its biggest audience on YouTube Shorts. That’s where it collected 284.4 million monthly views during November. By increasing its YouTube viewership by 120% month-over-month, CornWithSlime made its first appearance in the U.S. Top 100, reaching 97th place.
For CornWithSlime, YouTube Shorts presents multiple marketing opportunities. Popular videos often feature seasonal or themed slime varieties, which are sold through the company’s website. Even after the end of Halloween, viewers continued to watch footage of CornWithSlime’s spookiest product yet.
So even if YouTube’s ecommerce features aren’t generating as many headlines as TikTok Shop, the platform is still proving to be a valuable conduit for sales. All you need to do is feature a subject that YouTube viewers love, and for slime creators, that’s no problem.
Channel Distribution
This month, 82 channels in the Top 100 are primarily active on YouTube Shorts.
As always, keep up to speed with the latest Tubefilter Charts and all of our news at Tubefilter by following us on Twitter, becoming a fan on Facebook, and watching our videos on YouTube.
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