[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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Individual creators had a strong showing in this week’s U.S. Top 50. Four of the five channels with the most views on YouTube this week are named after a person rather than a brand.
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The #1 channel, however, is an outlier. It’s not named after an individual, but rather two things that toddlers love.
Chart Toppers
Toys and Colors is a self-explanatory channel. It’s a destination for bright, fun-loving videos that celebrate the power of play. It’s also, as of this week, the most-watched YouTube channel of the moment. For the past three weeks, Toys and Colors has placed #1 in both the global and U.S. versions of our Top 50 charts. It consolidated its lead during the third week of the month by picking up 691.3 million weekly views. That was good for a 6% week-over-week increase, which was the second-largest bump among the top five channels in the U.S. chart.
Second place in the U.S. Top 50 goes to MrBeast. It’s the second week in a row that Jimmy Donaldson‘s primary hub has earned runner-up status in this ranking. Thanks in part to a new video that sees Donaldson buried alive, the main MrBeast channel snagged 456.1 million weekly views. That total includes a mix of short-form and long-form viewership. Like Toys and Colors, MrBeast blends multiple formats on a single channel.
Justin Flom is up next in the U.S. Top 50. Flom is part of a community of magicians on YouTube Shorts, and in terms of seven-day viewership, he’s the cream of that crop. Move over, SeanDoesMagic: Flom earned 432.4 million weekly views to take third place in our all-American ranking. Flom, who placed seventh in this chart a week ago, moved up four spots after increasing his viewership by 12% week-over-week. Now that’s a neat trick.
Flom’s uptick dropped last week’s #3 down to fourth place. Alan Chikin Chow collected another top-five finish even though his primary YouTube channel lost 19% of its viewership week-over-week. That decline brought Chow down to 318 million weekly views. But even that dip won’t bring a frown to Chow’s face: He’s been a leading short-form funnyman on YouTube Shorts and TikTok for years now. His YouTube channel reaches more than 34 million subscribers on its own.
Like Nastya rounds out the U.S. top five for the second week in a row. The kidfluencer channel registered 286.7 million weekly views to outpace competitors like Vlad & Niki and Kids Diana Show.
Top Gainers
I was trying to figure out who to cover in this week’s Top Gainers section, and then I saw the sign. Sorry, I mean I saw the sign guy.
Seasoned YouTube Shorts and TikTok views may know that the “sign guy” sobriquet belongs to Austin Mollno, a creator with a multi-million-fan following across short-form platforms. Mollno’s title is quite literal: Most of his videos take place in his workshop, where he recreates signs that can be found all over your local neighborhood.
But even if signage isn’t your thing, Mollno’s channel can still guide you to something fun. He weaves his way into the cultural zeitgeist by accepting orders for custom emblems, and he’s not afraid to dabble with some of the Shorts community’s favorite memes. His most-watched YouTube clip involves his take on the McDonald’s Grimace Shake. To see what I mean, you’ll just have to watch.
Mollno’s combination of precise design work and dank memes is paying off on his primary YouTube channel. That’s where he recorded 98.3 million weekly views during the third week of November. By increasing his YouTube traffic by 10% week-over-week, Mollno made his first appearance in the U.S. Top 50, topping out in 46th place. I guess he’s not interested in yielding to previous chart-toppers.
Here’s the most impressive part: Mollno only posted his “first ever YouTube video” ten months ago. By relying on the strategies that helped him become big on TikTok, he’s rapidly built a sizable following on YouTube Shorts. His progress is a case study for short-form stars who are looking to transition from one format to another.
Channel Distribution
This week, there are 40 YouTube Shorts channels in the U.S. Top 50.
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