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There wasn’t much movement at the front of the Global Top 50 this week. The channels with the highest seven-day view counts on YouTube have stayed relatively consistent since the start of October.
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India is the most-represented country in the Global Top 50 with 18 entrants, but the returning chart leader hails from the other side of the world.
Chart Toppers
Toys and Colors is in front of our Global Top 50 for the second week in a row. The U.S.-based channel sustained a perfect November (so far) by adding 650.8 million weekly views. That total represented a modest week-over-week increase for the channel that led our previous Top 50 chart. Toys and Colors now has more than 53 billion lifetime views on YouTube. If the kid-friendly hub can sustain its strong pace, it can reach 55 billion views by Christmas. That would be worthy of quite a colorful celebration indeed.
T-Series also experienced a moderate week-over-week increase on YouTube. Its viewership went up 3%, which brought it to 556.6 million weekly views. The Indian record label is still in the second-place position, where it has been mired throughout much of the fall season. T-Series is more typically seen as a first-place finisher when it comes to YouTube-based rankings. It may be #2 this week, but it’s still #1 in terms of lifetime views and total subscribers. It is projected to surpass 240 billion lifetime views before the end of 2023.
The first mover among our Global Top 50 channels is MrBeast, which earned a one-spot promotion thanks to a 16% week-over-week bump. The primary YouTube hub controlled by North Carolina-based creator Jimmy Donaldson picked up 520.5 million weekly views during the first full week of November. MrBeast is second among the Global Top 50 entrants when it comes to subscribers. Donaldson is YouTube’s most-subscribed individual, with more than 210 million subs tuning into his MrBeast videos.
KL BRO Biju Rithvik is up next in the Global Top 50. The Indian channel is one of the leading drivers of a national movement on YouTube Shorts. KL BRO shows some of the common traits of the Indian Shorts community, including its family-driven focus. By appealing to viewers of all ages, this short-form standout added 483.7 million views during the week that was. That put it in fourth place in our worldwide ranking.
Alan Chikin Chow rounds out this week’s global top five. The short-form comedy creator moved up three spots after collecting 391 million weekly views.
Top Gainers
The most famous toy unboxing channels on YouTube have something in common. Hubs like Ryan’s World and Like Nastya are hosted by kids who grin with delight as they open up new games and playthings.
Ruhul Shorts does things a little bit differently. Like Ryan and Nastya, Ruhul has pulled in millions of views by opening up toys on his channel. But he’s no child — and he’s showing that fully-grown adults can have some unboxing fun, too.
In his videos, Ruhul has opened up a minibike, a kid-sized car, and a remote-controlled helicopter, among other goodies. He’s too big to play with most of these gadgets, but he finds other uses for them. In his most-watched YouTube Shorts, he crushes a toy truck under the wheel of a (real-life) truck. Come on, Ruhul, you’ll make the kids cry if you keep smashing toys like that!
Luckily for Ruhul, his YouTube Shorts traffic is massive enough that he’ll be able to afford plenty of new unboxing videos, even if he destroys all of the products he finds within. During the first full week of November, the Ruhul Shorts channel picked up 237.1 million weekly views. That put it in 26th place in the Global Top 50. Ruhul finished two spots ahead of compatriot Dushyant Kukreja, who has long been one of India’s most-watched short-form creators.
Up next for Ruhul: One billion views on his primary YouTube channel. Unlike the children who star in unboxing videos, Ruhul will never outgrow his channel’s concept. He has determined that the joy of playing with toys is nothing compared to the thrill of opening them up for the first time.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 18 channels in the Top 50.
- United States: 12 channels in the Top 50.
- Japan and Russia: 4 channels in the Top 50.
- Pakistan: 3 channels in the Top 50.
- Turkey and Vietnam: 2 channels in the Top 50.
- Bangladesh, Belgium, Belize, El Salvador, and United Arab Emirates: 1 channel each in the Top 50.
This week, 34 channels in the Top 50 are primarily active on YouTube Shorts.
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