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The leading four channels in this month’s U.S. Top 100 all averaged at least 40 million views per day during October 2023.
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Numbers like those have become more common in the era of YouTube Shorts, but several of the top channels are getting views the old-fashioned way. Long-form videos that appeal to kids are still relevant on YouTube despite the dominance of vertical video formats.
Chart Toppers
MrBeast finished first in October’s Global Top 100. By extension, that means he also finished first in the U.S. Top 100. Jimmy Donaldson has shifted the balance of power on YouTube by turning his hometown of Greenville, North Carolina into an epicenter of online video content production. Creators are lining up to work with MrBeast, and viewers are watching his work in droves. The primary MrBeast YouTube channel scored 2.62 billion monthly views to bring the hub’s lifetime total above 35 billion. Next stop: 50 billion. Donaldson might need until 2024 to hit that mark.
Toys and Colors was the only other U.S.-based channel that was even in the same stratosphere as MrBeast during October. The family-friendly channel uses basic scripts and elemental lesson plans to teach life skills to YouTube’s youngest viewers. Kids keep eating it up: Toys and Colors added 2.08 billion monthly views, and at the start of October, its lifetime YouTube tally eclipsed 50 billion. Perhaps the strongest number of all is Toys and Colors’ 39% month-over-month traffic increase. Don’t expect this channel to slow down anytime soon.
A 39% month-over-month gain is good, but a 91% month-over-month viewership increase is even better. That growth spurt hit the Like Nastya channel during the month of October. The home of a girl named Anastasia and her family rocketed from 18th place in the U.S. Top 100 up to third after experiencing a huge traffic bump. Nastya counted 1.62 billion monthly views, and that’s just on her main channel. Her videos have been dubbed into more than ten languages.
Another family vlog is right behind Like Nastya in the U.S. Top 100, and that hub told a similar story during October. Vlad and Niki experienced a 72% month-over-month uptick to jump from 15th place in the world up to fourth. With 1.52 billion monthly views, the second kidfluencer channel in this chart surged past 80 billion lifetime YouTube views. Only two channels in the U.S. Top 100 — Like Nastya and Kids Diana Show — have more lifetime traffic than that.
Dylan Anderson was the runner-up in the U.S. Top 100 a month ago, but with family-friendly channels surging ahead of him, he dropped to fifth in the ranking during October. Despite that dip, his 31-day traffic total was still immense. The YouTube Shorts star collected 1.2 billion monthly views.
Top Gainers
TikTok’s emergence as a search engine has had a massive ripple effect in the social media world. There are clear signs that short-form video platforms will play a role in the next generation of search, and that shift could have huge implications for Google’s core business. But the tech giant has an ace up its sleeve: Its answer to TikTok, YouTube Shorts, also has search engine potential.
Want evidence? Check out the name of this channel, which just made its debut in the U.S. Top 100: Answered That For You. The short-form hub doubled its traffic month-over-month to reach 67th place in our ranking of the most-watched U.S.-based YouTube channels. Answered That For You (or ATFY for short) tallied 342.8 million monthly views just one month after it celebrated its first billion views on YouTube.
Some of the most-watched videos on Answered That For You suggest that the hub is in fact serving as a short-form search engine. Want to know why Cristiano Ronaldo is a controversial figure? Answered That For You has it covered. Are you curious to know why Olivia Rodrigo is so fond of sleeves? Yup, that’s been answered too. Maybe you just want something simple, like footage of Taylor Swift’s Eras Tour. In this case, the idea of “answering” queries has the loosest definition possible.
At the end of the day, Answered That For You is just another aggregator of viral short-form content, even if it has a more focused directive that unites many of its uploads. Its popularity could mean that Google-affiliated platforms are reclaiming their dominance in the search wars. Or maybe the name Answered That For You is just a funny coincidence. I might go ask ChatGPT if it can figure out a more precise answer for me.
Channel Distribution
This month, 76 channels in the Top 100 are primarily active on YouTube Shorts.
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