FYI, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
And we’re now also brought to you in part by Nikon.
Reese Witherspoon‘s Hello Sunshine says it’s pouring “rocket fuel” on creator careers with its new incubator program.
But I think a little of that rocket fuel might spill over to her, too.
In case you haven’t heard, Hello Sunshine (the media brand Witherspoon co-founded in 2012 and sold to Candle Media for $900 million in 2021) just launched the Hello Sunshine Collective, a program exclusive to female digital content creators and entrepreneurs.
The inaugural class tapped 15 creators, including Valkyrae, Yolanda Gampp of How To Cake It, and Joanne Molinaro aka The Korean Vegan. All 15 participants will get support in areas like marketing, strategic partnerships, and DTC retail, Hello Sunshine says. I’m curious what else it’ll provide–and whether this kind of access to a media company with significant Hollywood ties will open creators’ careers to opportunities they might not otherwise get access to.
As for what this’ll do for Hello Sunshine, getting all these savvy creators–and, crucially, their Gen Z audiences–on board gives it potential exposure to a group of viewers that’s notoriously difficult to reach. Today’s 20-year-olds might not be emotionally attached enough to Legally Blonde to watch Witherspoon’s company’s content, but we’re betting they’re more willing to kick it with their favorite esports streamer and a top YouTube chef.
I get into all this and more with Lauren Schnipper in the latest installment of Creator Upload. Subscribe on Apple Podcasts, Spotify, or whenever you listen. You’re gonna dig it.
Creator Upload is now brought you in part by Nikon. Experience the new Z 8. Compact, agile, powerful. Now’s the time to get your dream camera! Shop Now!
It’s no secret that streaming services are struggling to keep pace with YouTube. Google’s video…
Each week, we handpick a selection of stories to give you a snapshot of trends,…
Update: Meta has reversed course in response to community backlash. In an update posted July…
Netflix is making another addition to its lineup of creator content, and this time, it's adding…
The summer of 2026 includes the 250th birthday of the United States, but it's also…
You may remember the story of your first Pokémon card, but you probably don't know the story…