[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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The #1 channel in the U.S. Top 50 is currently in a class of its own. No other American channels can match its rate of new viewers or new subscribers.
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The other channels in the U.S. Top 50 remind us that short-form uploads and kid-friendly content are still dominant trends on the world’s leading video platform.
Chart Toppers
MrBeast has had a perfect run in our Top 50 charts this month, and he doesn’t appear to be slowing down soon. Jimmy Donaldson continued to grow his primary YouTube hub by adding 617.1 million weekly views during the third full week of October. That sum represented a 16% week-over-week traffic dip, but even with that decline, MrBeast still holds a lead of more than 100 million weekly views over the next-highest channel in the U.S. Top 50. At this rate, Donaldson will be moving into a $100 million house before long.
The first of two top-five kidfluencer channels is occupying the #2 spot in the U.S. Top 50. Vlad and Niki crossed 80 billion lifetime views on their primary YouTube channel after picking up 504.1 million weekly views. The two Russian-born boys and their parents moved up three spots in our ranking after getting 84% more views than what they received during the previous week. Vlad and Niki is one of only four channels in the U.S. Top 50 with at least 100 million subscribers. The channel’s popularity has pushed it to the #1 spot in the past, but it will have to settle for runner-up status for now.
Another kid-friendly channel is right behind Vlad and Niki in third place. Toys and Colors cracked the top five in both versions of this week’s charts after receiving 419.7 million weekly views. Like other top five channels, including MrBeast, Toys and Colors made a name for itself with long-form videos before adding Shorts into the mix. That potent combination of formats has helped the all-ages hub bring in more than 50 billion lifetime views on YouTube.
The other kidfluencer channel in this week’s U.S. top five is Like Nastya. Like Vlad and Niki, the channel run by nine-year-old Nastya and her family has roots in Russia and a home in the United States. That formula appeals to kids all over the world, and Nastya’s young audience delivered 385.4 million weekly views to her main YouTube channel during the third week of October. Among all the channels in the U.S. Top 50, Like Nastya has the third-most subscribers, with 109 million of them.
Dylan Anderson rounds out this week’s U.S. top five. The short-form standout added to his strong numbers with 263.1 million weekly views.
Top Gainers
Ian Boggs is a man of many faces. In his short-form videos, the creator-slash-actor portrays a wide variety of characters, ranging from robbery victims to concerned mothers. His ability to inhabit all of those roles has become one of his greatest assets on YouTube.
Like many other creators in the Top 50, Boggs has combined long-form uploads with short-form hits to become an exemplary multiformat star. This week, his approach to YouTube allowed him to hit rarefied heights. He picked up 111.6 million weekly views, which earned him a 35th-place finish in the U.S. Top 50. One week after crossing the 10 billion lifetime view plateau, Boggs increased his viewership by 85% week-over-week.
To understand why Boggs’ YouTube channel has been able to grow so quickly, it helps to examine the other creators who are thriving on Shorts. That’s what Boggs seems to be doing as well: His family-oriented videos are reminiscent of hitmakers like Alfredo Larin, his POV content is part of a niche occupied by creators like Jessica Kaylee, and his collabs with comedians like Steven He connect him with the broader short-form community.
Even though he stays on top of trends, Boggs’ most-watched YouTube Shorts upload is a fairly innocuous joke. It’s nothing more than a pun related to counting, but it has picked up 149 million views to date.
There’s a lot we can learn from Boggs’ short-form success. Following the latest memes is important, but at the end of the day, any creator who wishes to be successful on Shorts must negotiate a significant amount of randomness.
Channel Distribution
This week, there are 39 YouTube Shorts channels in the U.S. Top 50.
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