Welcome to YouTube Millionaires, where we profile channels that have recently crossed the one million subscriber mark. There are channels crossing this threshold every week, and each creator has a story to tell about YouTube success. Read previous installments here.
When Meghan first started watching Jack‘s videos on TikTok, she would never have thought they’d one day end up married.
At the time, Jack had around 40,000 followers, and was getting traction for his skits. One of his videos ended up on Meghan’s For You page, and she thought he was funny–and also “cute,” she says. She gave messaging him a shot, and it wasn’t long before he responded. Not long after, they were dating long-distance, and whenever she made the trip out to see Jack in person, she’d guest-star in his videos.
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They knew it was a winning combo on camera, so once they moved in together, they started their own joint TikTok account.
And they committed. For months, they posted at least one video per day every single day, because “Consistency is definitely the key,” Meghan says. They tried out different types of videos, but found that pranks really worked for them. “We were like, ‘We can build off that,'” she says. “That’s something we enjoy doing. It works out for the both of us.”
These days their pranks and slice-of-life videos are mixed with a lot of looks at what it’s like for Meghan (and by extension Jack) to live with ADHD. They’ve got nearly 5.5 million followers on TikTok, but just crossed one million on YouTube, and are finding a surprisingly passionate audience on Facebook, too.
We’ll let them tell you the rest below.
This interview has been edited for length and clarity.
Tubefilter: Welcome! Very excited to get to talk to you.
Meghan: We’re excited.
Tubefilter: I’d like to start with just, pretend somebody is reading or watching this and they’ve never seen your stuff. Give me a little bit of an intro about the two of you and how you met.
Meghan: Perfect. Jack and I actually met on TikTok. I saw him on TikTok and I thought he was cute, so I messaged him, and then we started messaging back and forth. Eventually, after about a year of long-distance, because I lived 24 hours away from him–
Jack: I was in South Dakota, and then she was in Maryland at the time.
Meghan: He ended up moving to Maryland, and we were like, we’re going to start a couple account. We’re going to start a channel. We did, and we went with it, and it worked out.
Jack: We just started being consistent with it, and then we started to notice some videos doing well for us. Some people really liked how we were in our relationship together, and we were like, “Okay, let’s just keep posting and then see what happens.” We’ve been doing it for a little over three years, and it’s at a point now where we’re just like, “Cool.”
Meghan: We love it.
Jack: We keep trying to grow, and we love it.
Tubefilter: It’s worked out. When you were separate, were you both creators on TikTok or did you just have your own accounts you used for personal reasons?
Jack: I think you want to answer it.
Meghan: I would say, Jack, I saw his TikTok account because he had 40,000 followers, I think, and he made a few funny videos like skits, all different kinds of videos. I would see those and I was like, “Oh, I like those.” I didn’t make any content, though. When I met him, and we were long-distance, whenever we would see each other for a couple weeks at a time, he would tell me like, “You should make videos. You should post stuff.” We did make some content during that time, but we made a whole separate account called Meghan and Jack when he moved to Maryland.
Jack: Were long-distance for a year, and we went back and forth. We made some videos together on my account back and forth. I did get to about 400,000 followers on my account before we even started. I guess, yes, we were testing a lot of just content to see what works and what doesn’t before we even started our combined channel.
Tubefilter: Got you. Then when did your combined channel take off? Was there a specific video?
Meghan: We had one where, something where you pretended to come at me, and then I was like, “Yay” or something like that.
Jack: It was pretty cheesy.
Meghan: It was really cheesy, but it went viral, and we stayed on that wave. We were like, “Okay, that worked, be consistent with it.”
Jack: We actually, we got quite a bit of hate on our very first video that picked up, which is interesting because it’s– We’re very fortunate and blessed now because it’s quite the opposite now for us. We feel like we get not a lot of hate at all, but in the beginning, it was more so like, people were like, “Wow, this is so toxic.” It was just one video, and then we just started to post every single day and try to keep up with it.
Meghan: Because consistency is definitely the key to that.
Tubefilter: You post every single day?
Jack: No, we don’t. Not anymore.
Meghan: We attempt to. We try to do a video every day, usually every week.
Jack: I’d say we post five days a week.
Meghan: Yes, five to six days a week.
Tubefilter: Which is still a lot of production time.
Meghan: In the beginning, though…
Jack: In the beginning, it was seven days a week, for sure.
Tubefilter: What’s your production schedule like now? How do you split tasks between the two of you? How long do videos take, that kind of thing?
Jack: Well, it just depends on the video. Sometimes we have very, very natural moments that come into our life, and whenever we do something, we’ve gotten a lot better about capturing that.
Meghan: Knowing when to take out the camera, for sure.
Jack: Yes, knowing when to take out the camera. For example, there was this video we did a few weeks ago where Meghan’s shorts, it just looks goofy on her, and we were laughing about it really, really hard. Then we pulled out the camera and we were talking about why we were laughing about it. It did really well. We have moments like that. Those are more rare moments, and of course, that’s just a fast type thing.
To get a video actually done and filmed properly, like a short-form video, maybe between 30 minutes to an hour. Then to edit it takes another, for a short-form content, 10, 15 minutes.
For YouTube, it’s a different story. That could take a couple hours, but we do have an editor for that.
Tubefilter: Who edits your Shorts?
Jack: Usually me.
Meghan: Jack usually edits Shorts. I’ve attempted to edit and I could, but I think he–
Jack: She’s good at it, it’s just I like to do it.
Meghan: He has that little control. He’s like, “I’ve done it. I want to keep doing it.”
Jack: Yes, pretty much.
Tubefilter: I feel like editing, once you have a voice down, it can be hard to let go of.
Jack: Yes, 100%.
Meghan: Because once you know how you like to edit, it’s like, “I just would like to do that.”
Jack: Yes, exactly.
Tubefilter: You mentioned earlier that your first video had some toxic responses, which is pretty typical internet, and you said things are different now. I’d love to hear more about your audience now across different platforms.
Jack: I guess our audience across different platforms in general, I would say is very, very, very positive. We have a lot of couples who follow us. Our main demographic, I believe, is between the ages of 24 and 29, or something like that.
Meghan: We’ve had people of all ages come up to us and say, “I watch your content, and I’ve watched you since the beginning,” which is always really, really cool. They’ve watched us since Jack moved to Maryland.
Jack: Yes, since a long time ago.
Meghan: Now we’re married, which is super cool.
Jack: We’ve had all age ranges, of course. We’ve had some people who were 60 come up to us and be like, “Oh my god. I love your videos on Facebook,” because we post on Facebook.
Tubefilter: Oh, that’s crazy.
Jack: It’s really cool. I think we have a very, very positive casual following. What I mean by that is, we have a lot of people that whenever they do come up to us, if they say something like, “Oh my god, I love your videos,” it’s pretty relaxing for the most part. It’s not anything crazy. It’s just like, “Hey, I love your videos,” or occasionally they’ll be like, “Oh my god. Can I get a picture with you?” It’s super chill, I guess I should say, and everyone’s just– It’s like we know each other, in a way.
Meghan: I would also say that the reason I think that it started out on that little more toxic side was because, well, for one, our content has naturally changed throughout the years, but also the different platforms, you really do have different people that are the way that they view it and stuff. When we started on Instagram, and then we had Facebook, and it’s really cool to see people being like, “I watch you guys on Instagram reels. I watch you guys on Facebook. I see you on YouTube Shorts,” Seeing like, “Oh, where do you watch us on?” You know what I mean?
Tubefilter: Yes, that’s very cool. To have that, especially Facebook I feel like is really difficult. The fact that you guys are doing well there, it’s really interesting.
Jack: Yes, it’s strange.
Meghan: When we started posting on Facebook, we honestly were like, “Is this worth it? Do we need to do this?”
Jack: We didn’t really think it would be– It was moreso I think, who was it? It was Lucas, who was like, “Yes, dude, you should–“
Meghan: One of our friends.
Jack: One of our friends that we know, and then he was like, “Dude, you got to be posting on Facebook. I’m telling you, man.” I was like, “Okay.” We started posting on there that day, just experimenting with it. It took a while to pick up anything, but that’s just typical of content creation. Most platforms take a month or more to even get traction on.
Meghan: I think that’s something that dissuades people from starting content creation.
Jack: Absolutely. It seems like a lot of times when you do content, you see people get it done overnight, or it’s a few days, and they’re blown up, but it’s usually–
Meghan: Some people have said, “Oh, you had one video do well, and that’s how.” It’s like, “True, we did have one video do well, but you got to be consistent with that.” If you have one video do well, it’s not just going to set you up for the next year.
Jack: It doesn’t matter, yes.
Tubefilter: Yes, totally. I feel like there’s a difficulty with people going viral once and don’t know how to build off it. It’s something that is a struggle for a lot of people.
Jack: I think that’s why you have to be careful what you go viral for.
Tubefilter: Absolutely.
Jack: I’ve said that to some of my friends. They’re like, “Oh, dude, I made this video that got two million views.” Let’s say it was an edit of Avatar: The Last Airbender, and you don’t want to– If you just build off that show, then no one’s going to watch you for anything else except for the edits of that show.
Meghan: Or just build off edits. Jack and I, we did pranks, and then we were like, “We can build off that.” That’s something we enjoy doing. It works out for the both of us.
Jack: Yes. You definitely be careful.
Tubefilter: One of the reasons I was interested to interview you guys is I also have really bad ADHD. I was curious about how that became such a big part of your content. I mean, obviously, it’s a huge part of our lives.
Meghan: Oh, 100%. I would say it became part of our content because I do have things that I do. I forget things all the time. I randomly have energy spurts where I’m running around the house. I am just like, two seconds later after my energy spurts, I’m passed out on the couch, and my emotions are all over the place. That’s just something that has always been part of our relationship. I think Jack is like, “You know what, it’s funny. That’s who you are. People can see that. They can see just who you are as a person, how energetic you are, and then two seconds later, you’re not energetic at all.” He was like, “Let’s–
Jack: Capture that.
Meghan: –capture that.” Be like, “Hey guys, this is my wife. She has ADHD. I love it. It’s fun. Who can relate to this?” Because that’s a huge thing too is like, can you guys relate? I love watching a video and I’m like, “Oh, that’s me. I do that.” I think that was a huge thing is I was like, I would love to have people in the comments be like, “Oh my gosh. I have ADHD. I do that. I can relate to that.” It was so fun to see that when we posted videos of, “Living with my wife with ADHD.”
Jack: I think that too that, as human beings, one thing I’ve learned through social media with the ADHD thing and whatnot. With my personality type, I don’t consider myself to have ADHD at all. I think that it’s cool to see all the people that do relate to it. Some people are like, “Oh, man.” So many people are alike and they look at that as a bad thing, but I think it’s a good thing. Human beings are so much alike, and there is a lot, not like insane amount, but there’s a lot of people out there who have similar characteristics to Meghan and similar characteristics to me. It’s really cool whenever we post content, how people relate to that and how they’re like, “Wow, we’re so similar.” I think that’s really cool.
Tubefilter: Finding those commonalities is really important.
Jack: Absolutely, because human beings are all very similar. That’s how I look at it. I think that’s a cool thing.
Meghan: When people can relate to us and enjoy watching, they’re like, “I want to keep watching.”
Tubefilter: Where do you guys see this whole social media thing going?
Jack: Meghan and I have talked about this a lot. I personally see us doing content for a really long time, or as long as it allows us to do it.
Meghan: Social media is always changing. There’s something new coming out I don’t know however long. There’s always something new happening and something that was happening that’s no longer popular anymore. We, so far, I would say followed the trends and been able to adapt to everything happening. I mean, we’re just like whatever comes our way in the future, we’re going to adapt to it.
Jack: We’re going to do our best to adapt to it. No matter what, we’re going to be trying to make content. That’s just how we are. That’s our mindset right now. We don’t see ourselves stopping that. We don’t necessarily have an end goal in mind. We’re not really those type of people that are like, “Once we get here, we’re good.” We’re more so just trying to grow and better ourselves and process.
Meghan: I’d say we had a lot of people be like, “What are you going to do if TikTok goes away? What are you going to do if one day, social media isn’t a thing anymore?” It’s like, “We’ll figure it out. We will adapt to it.” I’m not saying we’ll just be like, “All right.” Well, then, I guess we’ll just sit here and not know what to do.
Tubefilter: It’s not these are untransferable skills.
Jack: Exactly. I mean, we just figure it out that point, and we’ll go down some other avenue of entertainment, I guess you could say, in a way.
Meghan: Also, social media itself will never go away. Maybe a specific platform will, but there’s always going to be something new.
Tubefilter: Definitely. What’s been your favorite part of this whole experience?
Meghan: Ooh, this is a good one. I would say…This is going to make me sound like such a TikTok person. There’s a sound on TikTok right now that’s like, “Oh, I love that question.” It just made me do that.
Jack: You are sounding just like it.
Meghan: Wait. Really? [laughs]
Jack: “Oh, I love that question.” [laughs]
Tubefilter: It was a very good impression. I’m not going to lie.
Meghan: Thank you. I think our favorite part– Well, my favorite part, I won’t speak for him. I think we have had so many opportunities to go to amazing places like VidCon or Playlist Live and meet so many people. Whether it’s people that watch our content, whether it’s people that also make content, and creating those connections and friendships, and even just being able to be like, “Yes.”
Seeing people pop up on our feed page and being like, “Oh, I met them. I know them.” It’s like this community of people that are content creators, and we’re in that community. We’re in that community enough to go to these awesome events and be part of it, be invited to them. I think that is one of the coolest things to me.
Jack: I think for me, that is definitely really cool. I do agree with Meghan. I think, though, for me, the coolest thing to me about doing– What was the question? Doing what we do?
Tubefilter: What’s your favorite part of this experience?
Jack: Got you. Thank you. Sorry. My favorite part would be the fact that my wife and I can work together. It is a different type of work. We’re very fortunate to be able to do what we do and very blessed, and I see that every day. I think we get to spend so much time together and we’ve learned so much about each other throughout this whole process because we spend every day and every moment of every day together, basically.
I feel like we’ve gotten advantages in our relationship because of that. If we were to be gone all day working, sure there would be benefits to that because we would cherish the time together more. We’ve gotten to learn a lot about each other as partners, as business partners, and as lovers. That’s the thing that I’m definitely most thankful for.
Meghan: It’s funny too because we have people who don’t do what we do. They say like, “Don’t you guys get tired of each other? Of all the time you spent together.” Of course, there’s moments where we’re like, “I need to go walk away and just be alone.”
Tubefilter: Which is natural.
Meghan: Yes, that’s natural. Honestly, we are blessed to have found each other, and we are able to work together and spend this much time together.
Jack: Not rip each other apart in the process.
Meghan: It’s honestly amazing. It really is.
