A new creator summit is coming to Atlanta

A new creator summit is coming to Atlanta.

United Talent Agency (which opened an office in Atlanta earlier this year) and marketing agency Crown + Conquer are teaming up to host UNLOQ404, a one-day event they say is “designed to empower established and up-and-coming content creators.”

UNLOQ404 will take place Oct. 14 at Overtime Elite Arena and is expected to draw more than 1,000 creator attendees, UTA said in a press release. It’s also got some big sponsors on board: Chase, Instagram, and Pinterest, with Lyft as an official rideshare partner.

Programming will include keynote speakers like YouTuber Samir Chaudry (of Colin & Samir), CEO of KLUTCH Sports Group Rich Paul, music executive DJ Drama, and restauranteur Pinky Cole. There will also be workshops, creator showcases, and other events across various top content verticals like sports, fashion, beauty, financial literacy, art, and entrepreneurship.

“Unloq404 will serve as a rallying point for the next generation of creators, and if you’re on social media, you’re a creator,” Steve Cohen, talent agent and co-head of UTA’s Atlanta office. “The mission of UNLOQ404 is to educate those who want to professionalize their passions and empower them to grow their brand by learning from trailblazers who have achieved success in their field.”

Cohen added that UTA is holding UNLOQ404 in Atlanta because it expects the city to be a major hub for creators. UTA “purposely opened an Atlanta office for moments like these—to provide institutional support and infrastructure to those shaping the next cultural wave…and the results will reaffirm Atlanta’s influence on the world,” he said.

Admission to UNLOQ404 costs $40 per person. More info about the summit + tickets are available here.