YouTube just dropped its own CapCut competitor.
YouTube Create, announced this morning at the Made on YouTube event, is “designed to empower creators to get started with a suite of production tools to edit their Shorts, longer videos, or both,” YouTube said.
Like ByteDance‘s CapCut–which is ostensibly intended for people who want to publish their videos on TikTok, but has become popular with creators posting on YouTube Shorts and Instagram Reels, too–YouTube Create is meant to be a full suite of mobile editing tools. Its launch lineup includes editing, trimming, and automatic captioning features, as well as voiceover editing capabilities and a library of filters, effects, transitions, and royalty-free music.
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✨ introducing YouTube Create
a new easy-to-use editing app that helps you make high-quality vids & can publish to YouTube 🎬
now in *beta* in 8 countries on Android
we want your feedback 📣
download in Play Store: https://t.co/eV3LZP8N2b
more info: https://t.co/HnbJhl8oR7 pic.twitter.com/1tCyKAYvtu
— TeamYouTube (@TeamYouTube) September 21, 2023
“We know the production process for videos can be difficult and often prevents that first-time creator from uploading their first video,” YouTube said in a blog post about Create. “YouTube Create is free of charge and designed to make video production for Shorts or longer videos simpler and easier so creators can spend more energy on things they find creatively rewarding.”
YouTube added that creators were instrumental in the development of YouTube Create, “and we’ll continue to work with the creator community as we add new features and capabilities over time.”
The app launches today for Android users in the U.S., U.K., Germany, France, Indonesia, India, Korea, and Singapore.
Also at the Made on YouTube event, CEO Neal Mohan announced multiple AI-driven tools, including a “Dream Screen” feature that generates AI backgrounds for Shorts. You can read more about those here.
