Gen Z creators attending this year’s New York Fashion Week will have a home base to hang out.
College Fashionista, which describes itself as “a digital community serving as a launch pad for aspiring fashion and beauty writers, editors, creators, influencers, and marketers,” is running a three-day popup called Creators Loft it says is “specifically designed for up-and-coming Gen Z influencers.”
The Loft is presented by Kate Spade and is College Fashionista’s first in-person event for creators since the COVID pandemic began.
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Creators have to apply to stop by, and those who get in will have access to a chill-out space, a hair bar, a skincare station, a borrow-a-bag setup where they can (temporarily) kit out with Kate Spade handbags, changing rooms, and common areas where they can meet one another.
There will also be scheduled creator-centric programming, including:
- Fireside Chat: BYOB: Being Your Own Brand – An insightful session led by The Oddity and Gigi Robinson, two master brand builders who got their start with Her Campus Media and who will share tips and tricks on how to build your own personal brand.
- Girlies On The Grid: The Creators Loft Content Shoot – Learn new phone photo and video hacks from industry experts, then participate in the ultimate collaborative content shoot.
- Fireside Chat: The IZ-side Scoop on Navigating Pressures as an Influencer – Fashion guru and content creator, Izzi Allain, will share more about her journey as an influencer including everything from how she got her start on social media, to how she keeps her mental health in check while being in the public eye.
- Best Face Forward Sponsored by CeraVe – Ask a Derm Anything, AMA-style panel. Audience members are encouraged to ask questions to our resident dermatologist, transitioning #DermTok from your screen to IRL!
(Descriptions for those were provided by College Fashionista.)
“We could not be more excited to officially welcome College Fashionista community members to our first-ever experience built specifically for Gen Z content creators during fashion’s biggest week,” Windsor Western, co-founder of Her Campus Media (which acquired College Fashionista in 2019) said in a statement.
She added, “Being part of the hustle and bustle surrounding SoHo in September is a dream come true for so many young content creators. It’s our hope that having this inclusive space to unwind, mingle, learn and create will provide an oasis from the stress that many content creators experience during this hectic week.”
The popup will run Sept. 8-10 in New York City. Creators interested in attending can apply here.
