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Three continents are represented among the top five channels in this week’s edition of the Global Top 50.
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Several of those far-flung chart-toppers have broken out this year on YouTube Shorts. But the #1 spot went to the channel that has topped our worldwide ranking more times than any other.
If T-Series keeps performing like this, MrBeast won’t be catching up with it any time soon. After placing third in the Global Top 50 a week ago, the Indian record label vaulted to the top of the chart at the start of September. In our first ranking of the month, T-Series added 565.7 million weekly views. It is on pace to reach 250 million subscribers this year, and it will surpass 250 billion lifetime YouTube views sometime in 2024.
KIMPRO is another channel with a #1 finish to its name, but in this week’s Global Top 50, the Korea-based short-form hub will have to settle for second place. With its usual assortment of Shorts memes and archetypical characters, KIMPRO collected 530.5 million weekly views to come within a few percentage points of the top spot. The channel has lived up to its “PRO” billing by gathering an audience that no amateur could muster. Its subscriber count of 22.6 million is the highest among the East Asian channels in this week’s Top 50.
The Women’s World Cup may be over, but the most-watched women’s soccer player on YouTube Shorts is not losing momentum. For the second week in a row, Celine Dept landed in the top three in our Global Top 50. She secured her #3 finish after picking up 527.4 million weekly views. Dept puts her skills on display by scoring trick shots alongside her teammates. No matter which sports are in season, Dept’s videos strike a chord with the creator’s athletically-minded audience.
KL BRO Biju Ritvik reached #1 in the Global Top 50 in August, but as September begins, the short-form channel finds itself in fourth place in our worldwide ranking. After breaking out on Shorts in 2022, the Indian family behind the KL BRO videos has continued to reach local viewers. By getting 522.4 million weekly views, KL BRO shows that channels do not need to reach English-speaking audiences in order to reach the topmost tier of our charts.
The highest-ranking U.S.-based creator in this week’s Global Top 50 occupies the #5 spot. Justin Flom worked his magic to collect 491 million weekly views, most of which came on YouTube Shorts.
Like Flom, this week’s Top Gainer established a presence on TikTok before shifting his attention to YouTube. Nathan Kessel pulled in more than ten million TikTok followers with formats like “cheese of truth.” As he transitions to Shorts, he’s utilizing a hidden advantage: His body hair.
Kessel’s hirsute torso has starred in four of his six most-watched YouTube Shorts uploads to date. The Texas-based creator discovered that his fans love his reactions when big chunks of his body hair are waxed off, and he has been happy to oblige them. I guess The 40-Year-Old Virgin, like many 2000s cultural artifacts, is back in style.
These clips may have been painful for Kessel, but they’ve helped his YouTube channel generate the sort of traffic he’s used to on TikTok. He picked up 244.7 million weekly views to make his first appearance in the Global Top 50. By riding a 19% week-over-week bump, Kessel peaked in 42nd place.
Of course, Kessel’s waxing videos have a clear expiration date. Eventually, he’ll run out of body hair to remove, and then it will be back to your regularly-scheduled cat mode.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 17 channels in the Top 50.
- India: 12 channels in the Top 50.
- Pakistan and South Korea: 3 channels in the Top 50
- Russia, Turkey, and Vietnam: 2 channels in the Top 50.
- Belgium, El Salvador, Japan, Latvia, Nepal, Netherlands, Singapore, Taiwan, and United Arab Emirates: 1 channel each in the Top 50.
This week, 36 channels in the Top 50 are primarily active on YouTube Shorts.