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During the eighth month of 2023, short-form channels dominated our U.S. rankings. The first ten channels in the latest U.S. Top 100 all operate on YouTube Shorts in some capacity.
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That group includes a star creator whose August included a big promise, a Streamy win, and a chart-topping performance.
MrBeast got more views in August than any other U.S.-based channel. The North Carolina-based creator, whose real name is Jimmy Donaldson, topped the U.S. Top 100 with 1.91 billion monthly views. He also leads all U.S.-based channels with 180 million subscribers, and his plan is to raise that number even higher in order to catch global leader T-Series. MrBeast finished fifth in the U.S. Top 100 a month ago, but he rocketed to the top of the chart thanks to a combination of bombastic long-form videos and on-trend Shorts uploads.
CoComelon – Nursery Rhymes finished second in the U.S. Top 100 for the second month in a row. The kid-friendly hub is an outlier at the top of the chart. Although it has a presence on Shorts, its long-form videos have always been its bread-and-butter. By compiling hour-long uploads for its young audience, CoComelon picked up 1.9 billion monthly views during August. The Moonbug-owned hub leads all U.S.-based channels in terms of lifetime views, with more than 167 billion.
Among channels that are primarily oriented toward Shorts, TheSoul Music FUN finished the highest. The tuneful hub arrived on YouTube this year and made an immediate impression, rocketing up to third place in the U.S. Top 100. Like other channels controlled by international media publisher TheSoul, the FUN hub has harnessed short-form trends to deliver a ten-digit monthly view count. To be more precise, TheSoul Music FUN collected 1.75 billion monthly views.
In our write of the Global Top 100 rankings, I noted the popularity of YouTube Shorts videos that depict industrial machines in action. The channel that has benefited the most from the rise of that trend is MaviGadget. By depicting assembly line scenes from around the world, the Shorts hub added 1.74 billion monthly views on YouTube during the month of August. That total was good enough to secure a fourth-place finish in the U.S. Top 100.
Machines are nice, but the defining Shorts meme of August 2023 was “skibidi toilet,” and the channel known for popularizing that meme finished fifth in the U.S. Top 100. DaFuq!?Boom! crossed ten billion lifetime views after collecting 1.67 billion views during the month that was.
The popularity of the term “creator” implies that online video professionals are defined by their ability to create. If that definition is accurate, should we refer to PotPote as one of the first “destroyers” in internet history?
Though the individual behind PotPote is engaged in the act of content creation, most of the channel’s top videos involve destruction. In typical PotPote clips, bottles filled with hot sauce or juice roll down flights of stairs until they shatter. The contents of the containers don’t seem to matter that much. For a PotPote video to be successful, all it needs is some brightly colored liquid and the sound of shattering glass.
PotPote doesn’t seem to consider itself to be a professional destroyer. The channel uses the language of the ASMR community by highlighting the “crunchy” and “soft” sounds the containers make before spilling their contents.
In August, PotPote had its strongest 31-day stretch to date. It earned 817.9 million monthly views, which put it in 22nd place in the U.S. Top 100. That was more than double the number of views PotPote got a month ago; the relatively young channel has received almost all of its lifetime YouTube views during the summer of 2023.
Are the people delivering those views ASMR devotees, or do they merely want to watch the world burn? The answer is unclear, but PotPote is finding beauty and glory in the art of destruction.
This month, 77 channels in the Top 100 are primarily active on YouTube Shorts.