[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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The most-watched U.S.-based YouTube channels during the third week of August are emblematic of the wild summer that has led us to this chart. An individual creator is on top, short-form channels are putting up unprecedented numbers, and the toilet-head meme is still very much a thing.
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Even after reaching #1, the current U.S. chart leader has bigger goals on his mind.
The main MrBeast channel sits at the front of the U.S. Top 50 for the second week in a row. Jimmy Donaldson has achieved consistent growth by adhering to a consistent schedule for his spectacular long-form uploads. Two days after one of those videos arrived, Donaldson reached #1 in the U.S. Top 50 by scoring 484.9 million weekly views on his primary channel. He keeps finding new ways to dominate YouTube, but he’ll need even more traffic if he’s serious about challenging T-Series in the worldwide rankings.
MrBeast still trails YouTube’s all-time most-watched channel, but he’s now getting more weekly views than the second-most-watched channel in YouTube history. CoComelon – Nursery Rhymes added another runner-up finish to its record after scooping up 450.6 million weekly views. The Moonbug-owned channel now reaches 164 million subscribers, which is about 13 million behind MrBeast’s U.S.-leading total.
The highest-ranking short-form channel in the U.S. Top 50 achieved its best-ever finish in the chart by reaching third place. TheSoul Music FUN is an audio-focused arm of titular media publisher TheSoul. Though this particular channel is fairly new (it has about 1.2 billion lifetime views on YouTube), it is rising fast in the all-American ranking. TheSoul Music FUN captured 434.1 million weekly views to secure its impressive placement.
MaviGadget continued the short-form parade by taking fourth place in the U.S. Top 50. The machinery-loving hub had its best month ever in July, scoring a pair of #1 finishes. It’s fallen off that pace in August but is still going strong. Its 404.2 million weekly views pushed it past 10 billion lifetime views on YouTube during its sixth year of activity on the platform.
DaFuq!?Boom! rounds out this week’s U.S. top five. Like MaviGadget, this short-form sensation had a breakout earlier this year before settling into its current pace. It recorded 396.2 million weekly views during the third week of August.
Let’s talk a little more about the #5 channel and the meme it inspired. DaFuq!?Boom! is known as ground zero for the “skibidi toilet” meme, which depicts elongated necks as they wind their way out of toilet bowls.
Skibidi toilet was once limited to DaFuq!?Boom! but has since taken on a life of its own. Now, several channels have entered the Top 50 after depicting toilet-bound heads of their own. TinyCraft is one of those channels. It is one of several Minecraft animation hubs that bring together popular short-form characters to create a cinematic universe within a school setting.
For TinyCraft, those ensemble videos often feature skibidi toilet heads, and viewers seem to love it when that happens. One skibidi-inspired TinyCraft video has pulled in 12 million views on its own, ranking it among the channel’s most-watched Shorts.
The proliferation of skibidi characters across the short-form universe exemplifies their growing influence within youth culture. The trend launched by DaFuq!?Boom! has been described as Generation Alpha’s biggest meme moment to date. The cohort above Alpha, Gen Z, is finally experiencing the feelings us Millennials have dealt with for years: Sorry kids, you’re the old ones now.
The skibidi toilet meme may be mystifying to some, but there’s nothing complicated about TinyCraft’s viewership. The animation hub reached 21st place in the U.S. Top 50 by snagging 183.9 million weekly views. That total represented a week-over-week increase of 91%. Like a head emerging from a toilet, TinyCraft has suddenly popped into our charts. I hope that Gen Z is ready to deal with that.
This week, there are 40 YouTube Shorts channels in the U.S. Top 50.