Luxury fashion expert Charles Gross has signed with UTA for representation in all areas.
Gross has had a digital presence since 2014; he was a daily YouTube vlogger till 2019, then took a two-year break from social media and re-debuted on TikTok in 2021 as a soft-spoken luxe lifestyle enthusiast.
Now he’s grown his TikTok audience to 1.3 million people, and recently attended New York Fashion Week to provide live coverage as an official partner of Afterpay (NYFW’s 2023 sponsor) and designer brands Kate Spade and Carolina Herrera.
Also recently, he collaborated with Estée Lauder, Rihanna‘s Fenty Beauty, Netflix (to promote its Jennifer Lopez documentary Halftime as well as its Ryan Reynolds-fronted sci-fi The Adam Project), and spent a year creating content with consignment boutique Fashionphile.
UTA tells Tubefilter it plans to help Gross “secure premier digital collaborations and expand his business across a range of verticals, which includes fashion, lifestyle, luxury retail, audio, and more.”
“I am incredibly grateful for the community I have cultivated over the span of a decade—every new project I embark upon is done with them in mind,” Gross says. “Alongside my team at UTA, I eagerly anticipate making a more profound impact on the fashion industry all while strategically maximizing opportunities in more domains I’m passionate about.”
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