[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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It was yet another banner week for short-form channels in the U.S. Top 50.
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80% of the entrants in our all-American ranking operate primarily on YouTube Shorts. That group includes the chart’s leader, which earned its second #1 finish in three weeks.
Chart Toppers
Go go gadget viewership! It was another winning week for MaviGadget, which received more YouTube traffic than any other U.S.-based channel during the final full week of July. MaviGadget has dominated YouTube Shorts with a simple focus: The channel depicts the inner workings of machines. Those videos have received international attention. Over our most recent seven-day measurement period, MaviGadget earned 465.6 million weekly views.
CoComelon – Nursery Rhymes made its second-straight appearance in second place in the U.S. Top 50. The Moonbug-owned producer of animated children’s videos is still the most-watched U.S.-based channel among long-form content creators. Though CoComelon has not always kept up with the pace of the top YouTube Shorts hubs, it is still a favorite destination among young viewers. Over seven days, it picked up 405.8 million weekly views to bring its lifetime total above 165 billion.
Last week’s U.S. #1 fell down to third place in the last ranking of July. DaFuq!?Boom! has emerged as the breakout YouTube channel of 2023 by bringing the “skibidi toilet” meme to the masses. Though long-necked heads are still popping out of porcelain thrones all over YouTube, the viewership on DaFuq!?Boom! has declined a bit since the channel’s height. Its latest seven-day total topped out at 403.7 million weekly views, putting it just behind CoComelon in the U.S. ranking.
MrBeast landed in fourth place in the latest U.S. Top 50. The man behind YouTube’s most-watched competition videos continues to dominate the platform with a combination of short-form and long-form content. That mix brought 312.6 million weekly views to the main MrBeast channel during the final week of July. Even a legal dispute can’t stop Jimmy Donaldson’s shine.
Payman rounds out this week’s U.S. top five. The food-focused channel broke into the top section of the ranking for the first time after snagging 297.4 million weekly views.
Top Gainers
The YouTube Shorts spicy food war is heating up. Though Spice King Cam has declared himself as the regent of that particular corner of the internet, a potential usurper is getting millions of views by completing all sorts of intense food challenges.
His name is Luc West, but he goes by LukeDidThat on YouTube, where his videos reach more than nine million subscribers. During the last week of July, West went north in our U.S. Top 50. He reached 17th place, which is the highest he’s ever gone in our all-American ranking. By getting 222.8 million weekly views, West increased his YouTube traffic by 66% week-over-week.
In West’s most watched YouTube Shorts uploads, he runs through spicy food gauntlets, seemingly without breaking a sweat. The LukeDidThat library is colorful enough to attract young viewers, audacious enough to satisfy the pranksters, and spicy enough to make him a contender for Spice King Cam’s throne.
https://www.youtube.com/watch?v=mTR-QbQQGwg
All of this ghost pepper-flavored competition makes me worried about the integrity of West’s stomach lining. I hope he is able to rake in millions of YouTube views without causing too much internal distress for himself.
If West is able to keep digesting these foods, he’ll have an opportunity to maintain his current pace on YouTube Shorts. If he becomes the next Spice King, he can always attempt to expand his territory. Sour King Drew better be on alert, because when it comes to extreme foods, LukeDidThat means business.
Channel Distribution
This week, there are 40 YouTube Shorts channels in the U.S. Top 50.
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