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There was a lot of change in this week’s Global Top 50.
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The five channels that got the most YouTube views during the last full week of July are all sitting in different chart positions from the ones they occupied a week ago. As part of that shift, a short-form hub from India is making its first appearance in the #1 spot.
Chart Toppers
KL Bro Biju Rithvik currently sits on top of the YouTube world. That’s the name of a YouTube Shorts channel that brings the (often silly) adventures of an Indian family to audiences around the globe. The Malayalam-language channel has only been on YouTube since 2020, making it a more recent arrival than many of the other channels in the Global Top 50. But three years has been enough time for KL Bro Biju Rithvik to develop a devoted following on Shorts. Those fans delivered 585.5 million weekly views to the Indian channel at the end of July.
CuRe is another young YouTube channel with chart-topping capabilities. In only its second year of activity, the South Korea-based YouTube hub has ridden the “sigma girl” trend to a ten-digit lifetime view count. In our most recent count, CuRe added 514.6 million weekly views, which allowed it to tap in for compatriot KIMPRO near the top of the global chart. Specifically, CuRe landed in second place, surpassing the #3 channel in the ranking by a narrow margin.
T-Series just missed receiving runner-up status after reaching that benchmark seven days ago. The Indian record label, which has long stood as the most-watched YouTube channel of all time, earned its #3 finish by collecting 509.1 million weekly views. In August, T-Series will surpass 230 billion lifetime views, and it has a chance to crack 250 billion before the end of the year.
Another Indian channel ranked fourth in the Global Top 50. SET India has been in and out of our rankings, but at the end of July, the distributor of South Asian TV and film clips was able to keep up with its short-form competition. The Sony-owned hub reached fourth place in the Global Top 50 by picking up 485.6 million weekly views. That put it on the precipice of 150 billion lifetime views; it will reach that mark this week.
Zamzam Electronics Trading rounds out this week’s global top five. As its name implies, the short-form hub is tied to an electronics store located in Dubai. The two brothers who star in Zamzam’s videos brought in 479.6 million weekly views.
Top Gainers
As this week’s top five shows, channels that make it big on TikTok can get a head start on YouTube. Short-form expertise is becoming a shortcut to Top 50 recognition.
One creator who exemplifies TikTok’s influence on YouTube is Mayca Delduque. The Brazilian star, who goes by the name Mayca Brasil on social media, is huge on TikTok. Her official account on that platform reaches more than 13 million followers.
Delduque’s YouTube following is comparatively small. Though she reaches about three million subscribers, her YouTube channel has gotten a boost thanks to the release of the Barbie movie. Delduque has had colorful hair for years, and the arrival of a pink-obsessed moment in pop culture history has given her a chance to display her rosiest locks.
https://www.youtube.com/watch?v=88lfESu-lwg
That video, which has snagged 100 million views to date, is a big reason for Delduque’s big moment on YouTube. The Brazilian short-form star added 444.5 million views on YouTube during the week that was, which put her in ninth place in the Global Top 50. After tripling her traffic week-over-week, Deldeque was able to raise her lifetime YouTube viewership into ten-digit territory.
Delduque’s enduring short-form stardom in her home country may have helped her climb the charts, but she’s not the only creator benefitting from Barbie. The Greta Gerwig film has had a huge effect on YouTube’s music community, and the platform’s vertical video standouts are getting in on the fun, too.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India and United States: 13 channels in the Top 50.
- South Korea: 4 channels in the Top 50.
- Pakistan: 3 channels in the Top 50.
- Japan, Russia, and Turkey: 2 channels in the Top 50.
- Belgium, Brazil, El Salvador, Italy, Latvia, Mexico, Nepal, Netherlands, South Africa, Taiwan, and United Arab Emirates: 1 channel each in the Top 50.
This week, 34 channels in the Top 50 are primarily active on YouTube Shorts.
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