Anjali Sud is leaving Vimeo

Vimeo‘s longtime CEO is moving on.

Anjali Sud, who joined Vimeo in 2014 as its director of marketing and was named chief executive officer in 2017, is exiting to become CEO of Tubi.

It’s not exactly surprising Sud is going elsewhere. Vimeo, founded in 2004, has had a tough last couple of years, with a disastrous IPO leading to significant layoffs. The most recent round of cuts, in January of this year, shaved off 11% of Vimeo’s workforce. Sud called it “a very hard decision that impacts each of us deeply.”

Now, she’s moving on to Fox Corp., where she’ll take over from Tubi’s former CEO, founder Farhad Massoudi. She’ll officially start Sept. 1, and will report to Tubi Media Group CEO Paul Cheesbrough. (Meanwhile, over at Vimeo, board member Adam Gross will serve as interim CEO until the company can find a permanent replacement.)

“We are witnessing a seismic shift in where and how content will be consumed, and I believe that Tubi can become the destination for the next generation of audiences,” Sud said in a statement. “The future of streaming TV is free, and I am excited to join the Tubi team to help shape the next wave of entertainment, by giving all people access to all the world’s stories. Tubi is doing things differently in a space that is being imminently disrupted, and that is my kind of opportunity.”

Cheesbrough added, “Anjali is a highly accomplished executive in the technology and media industry with a passion and track record for strategic disruption and authentic leadership. As Tubi continues to scale and solidify its momentum as the most watched free TV and movie streaming service in the U.S., she is the perfect candidate to lead Tubi into a new era of creativity, growth and market leadership.”

Tubi says it currently has 64 million monthly active users.