[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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The first five channels from last week’s Global Top 50 have shuffled their positions, but in our latest worldwide ranking, there were no new entrants in the top five. An odd short-form channel is in the #1 spot for the fourth week in a row.
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Three long-form hubs are keeping pace with the top draws on YouTube Shorts. Will one of them summit the Global Top 50 next week?
Chart Toppers
Last week, DaFuq!?Boom! achieved one of the all-time highest seven-day viewership totals for a YouTube Shorts channel. Since then, the animation hub’s traffic has dipped 20% week-over-week, but it is still leading the way in the Global Top 50. DaFuq!?Boom! earned its fourth-straight #1 finish after picking up 656.5 million weekly views. That only gives the toilet-loving channel a slight lead over the competition, though it is likely to cross four billion lifetime YouTube views by the time of our next chart update.
T-Series is not far behind the current chart leader. The Indian record label closed in on DaFuq!?Boom! by adding 632.3 million weekly views during our most recent measurement period. By increasing its viewership by 16% week-over-week, T-Series has set itself up to reclaim the #1 spot for the first time in months. Even if it is currently mired as the Global Top 50’s runner-up, T-Series can still call itself YouTube’s all-time viewership leader, with more than 224 billion views in all.
If this turns out to be the final DaFuq!?Boom! appearance in the #1 spot, then CoComelon – Nursery Rhymes could also take advantage. The U.S.-based producer of kid-friendly animations has snagged more viewership than any other YouTube channel since the start of 2023, but it has now spent an entire month outside of the top spot in the Global Top 50. Despite that runner-up streak, CoComelon is still going strong thanks to the 510.4 million weekly views it added at the end of May.
KIMPRO, which spent a few weeks at #1 last month, has now fallen all the way back to the #4 spot in the Global Top 50. The Korean channel is still one of the top draws on YouTube Shorts. Within that format, only DaFuq!?Boom! posted a higher total than the 478.8 million weekly views KIMPRO received in our latest count. The hub for East Asian couple content is proving that it’s no amateur operation — its stars put the “pro” in KIMPRO.
HAR PAL GEO rounds out the global top five for the second week in a row. The Pakistan-based channel retained its chart position after collecting 438.2 million weekly views.
Top Gainers
YouTube Shorts has become a hotbed of universal experiences. As we’ve discussed in this space before, creators from around the globe have attracted international subscriber bases by commenting on experiences that cross linguistic and cultural barriers.
Su Hao takes that trend to the next level. He is part of a rising class of creators from Vietnam, where the popularity of TikTok has opened up many opportunities for short-form channels. As those channels move to YouTube, they are finding that wordless videos have the best chance for universal appeal (as exemplified by leading TikToker Khaby Lame).
But Su Hao videos are not dialogue-free. Though their descriptions are in Vietnamese, the characters in the videos speak in broken English. So even if I can’t read the title of Su’s most-watched YouTube video, I can understand the moral lesson he is attempting to convey.
https://www.youtube.com/watch?v=0bk2Qwph0fQ
This video shows how Su Hao stays ahead of the Shorts zeitgeist. He’s delivering Dhar Mann-style morality tales while incorporating pop culture characters (a la KIMPRO). Those choices, like the decision to speak English, are made with global growth in mind.
Su Hao is achieving the sort of traffic he’s striving for. At the end of May, he picked up 220.5 million weekly views, which was good for a week-over-week increase of 78%. As a result, Su made his first appearance in the Global Top 50, reaching 42nd place. He’s already picked up more than seven billion lifetime views on YouTube, and if he continues to keep one eye on prevailing short-form trends, his traffic will soar even higher.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 13 channels in the Top 50.
- United States: 11 channels in the Top 50.
- South Korea: 5 channels in the Top 50.
- Russia: 3 channels in the Top 50.
- Italy, Japan, Pakistan, United Kingdom, and Vietnam: 2 channels in the Top 50.
- Belize, China, El Salvador, Latvia, Moldova, South Africa, Taiwan, and United Arab Emirates: 1 channel each in the Top 50.
This week, 33 channels in the Top 50 are primarily active on YouTube Shorts.
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