YouTube Millionaires: Connor Price finds freedom in music

By 05/25/2023
YouTube Millionaires: Connor Price finds freedom in music

Welcome to YouTube Millionaires, where we–in partnership with content creator tool Gyre–profile channels that have recently crossed the one million subscriber mark. There are channels crossing this threshold every week, and each creator has a story to tell about YouTube success. Read previous installments here.

Connor Price has been in the spotlight for a long time.

He (and all four of his siblings) started acting young. When he was 10 years old, he was cast in a little movie called Cinderella Man, where he played the son of Russell Crowe. It was his first major role, but definitely not his last: since then, Price has been in dozens of TV shows and movies. When he spoke to Tubefilter earlier this month, he’d just finished filming guest roles for Chicago Med, CSI: Vegas, and FBI: International.


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But while Price loves acting, there’s something else he loves even more.


Up until the COVID pandemic, music was Price’s private hobby. Something personal, offstage, just for him. But when the pandemic pulled Hollywood to a halt, “Things just completely slowed down for me for the first time in my life where I was like, ‘I don’t know what to do with my time,'” Price says. Being stuck at home was “the perfect excuse for me to just go all in on music” and start sharing it with other people.

Price began putting out a song once every two weeks, or even once a week at his most prolific. To promote them, he started a TikTok account, and “that’s where everything just blew up,” he says.

Price now has 5 million followers on TikTok and just over 2 million subscribers on YouTube–and going all in on music (with production help from family and friends) has given him the kind of creative freedom he’s never known.

We’ll let him tell you all about it below.

This interview has been edited for length and clarity.

Tubefilter: Before we get into things, you went on your first music tour recently, right?

Connor Price: Yes, I did my first tour ever in February in Europe. It was my first time, not my first time in Europe, but the 12 cities that we toured, it was my first time in all of those 12 different cities. My first time performing my music in front of an audience. It was crazy. It was so much fun. I had a great time.

Tubefilter: What made you decide to do Europe as your first tour?

Connor Price: I was opening for an named Hoodie Allen, who’s an artist that I’ve been a fan of and been listening to ever since I was in high school. I was just always waiting for the right time to tour. The more I waited, I realized there really isn’t a right time. There’s always something going to be going on. I had a newborn and I was like, “I don’t know if this is the right time,” but I just had this amazing opportunity to tour with one of my favorite artists who I grew up listening to, get to explore Europe, which I hadn’t seen much of.

A lot of people, I get DMs and comments every day, “When are you performing? When can we see you perform live?” At that point, I hadn’t yet. I was like, “You know what, let’s just go for it and see what happens. Jump right into the deep end with it.” I went for it and had a great time.

Tubefilter: I’m glad it went well. No broken legs.

Connor Price: No, no. Nothing crazy. They were very adamant on making sure that we knew that stage diving was not allowed. I don’t know if that’s a Europe thing, but I was reminded every show, “You do not go in the crowd, and if you try to, there’s security here who will make sure you don’t.” Nothing crazy. No injuries.

Tubefilter: Ooh, insider info. I wonder if stage diving is an American thing.

Connor Price: Maybe it’s an American thing. Or maybe it’s just certain artists who break the rules and I’m not one of those artists.

Tubefilter: You’re not a rule breaker.

Connor Price: They get a fine and they pay it or something. I don’t know. I’ve definitely seen those videos too and I’m like, “How are they doing it?” I was told, “You can’t.” I would like to have the opportunity at one point to stage dive. You always see people do that and crowd surfing looks fun. I’m going to have to try it once in the right venue.

Tubefilter: You have to put it in your rider. Just one time.

Connor Price: Right, exactly.

Tubefilter: Okay, let’s get into my usual questions. So if there’s someone reading this and they don’t know who you are, can you give me the little elevator pitch about you and your background?

Connor Price: Totally. I was born and raised in Markham, Ontario, which is a suburb about 30 minutes northeast of Toronto. I’m one of five, so a big family. I started acting when I was six years old and that’s how I first got into the entertainment industry. No one in my family had ever done anything like that. My mom had been friends with this woman in Toronto who started Twins Talent Agency. My younger siblings, Thomas and Ryan, they’re two years younger than me and they’re twins. She convinced my mom to try to get them into acting. My mom gave it a shot, my little brothers loved it.

I saw how much fun they were having doing commercials and stuff like that, so I jumped into it when I was six and I loved it. I kept doing it throughout my childhood. When I was 10 years old, I did a movie called Cinderella Man where I played the son of Russell Crowe in a Ron Howard-directed film that was nominated for a few Oscars. That was the first large production I was ever a part of. That brought me to L.A. for the first time, for the premiere. That’s when I signed with an agency in the U.S.

Ever since then, I’ve been doing TV and film. I’ve been doing that my whole life throughout high school. Wasn’t home-schooled, went to public school, split my time between Canada and LA, went to LA for pilot seasons, which is a few months out of every year when a bunch of shows were being created. Was constantly going back and forth pursuing the acting thing. Was lucky enough to have that be my main thing throughout my whole life, from childhood into adulthood.

Then when COVID hit, all productions stopped and auditions weren’t happening, people weren’t meeting in person anymore. Things just completely slowed down for me for the first time in my life where I was like, “I don’t know what to do with my time.” I had always had a passion for music, specifically for hip hop music. It was something I just did with friends for fun, free styling in the car, whatever, like a party trick. It was something that I had shared with my wife early on when we were dating.

I was recording music behind the scenes but not sharing it with anybody. I was doing it just for me as a personal hobby. In high school I started entering YouTube rap contests anonymously. That was my entryway into trying out music and finding out that I was good at it because I would do well in these contests. I won a few of them. I shared the music with her and she was like, “You need to do something with this. You really need to make something of this.”

Once COVID hit, it was the perfect excuse for me to just go all in on music. I started pumping out music as consistently as I could once every two weeks. A new song every week if I could, but it was on average every two weeks, posting music videos. Then I started posting a lot of content on TikTok and that’s where everything just blew up. Now I’m here and I’m doing the acting, I’m doing the music at the same time. At the moment, music is really the one thing that’s taking up the majority of my time. I couldn’t be happier.

Tubefilter: I’m glad! I am surprised you went to public school. Were kids cool?

Connor Price: Very cool. The elementary school that I went to in Ontario was a very small school, and my best friend growing up was also an actor. Weirdly enough, it was normalized in the school. It was like, “Oh, Connor has to leave early for an audition.” It was like, “Oh, okay, cool.” It was just accepted that acting was just this normal thing. Me and this friend were on TV shows and movies and it wasn’t a big deal.

Then when I went to high school, I went to high school in L.A. and there was a lot more actors there. I never had a moment once in my childhood in the schooling system where I was made fun of or ostracized or felt like I was an outsider because of the acting, which was great. I know a lot of people expect that or expect me to have been homeschooled. Luckily for me, I was able to balance school and acting. Missed a lot of school, but when you are under the age of 16 on set, they hire an onset teacher, a tutor. I was always getting my schoolwork done and making sure that they were communicating with the school. Luckily I was able to balance both.

Tubefilter: I know things can be dicey with child acting, so.

Connor Price: I’m so fortunate to have parents who never once forced me into it or made me feel like I had to keep doing it once I started. All five of my siblings were acting at one point. At separate points in our childhood, we all went off and did different things. I’m the only one who stuck with it.

I, unfortunately, through my experience of being a child actor, have seen many kids who are in a position where it’s so clear to me that it’s the parent’s dream and not theirs. Stage moms and stage dads are a real thing, and I’ve seen that. I’ve seen kids get fired because of their parent, because their parent was so difficult on set. I’ve seen kids, like I said, you can tell it’s not their dream. It’s their parent’s dream, but they feel pressured by the parent’s expectations to stay in it. Luckily, I have incredible parents who not only kept me grounded, but made sure I knew that if at any point I didn’t want to do it, I didn’t have to.

Tubefilter: I’m glad that your parents were great and that you had a lot of control over what you wanted to do.

Connor Price: Me too, because I’ve seen it the other way, and it’s not pretty.

Tubefilter: Absolutely. What made you get on TikTok originally? I know you said you were into music, you wanted to distribute your music, but what drew you to TikTok?

Connor Price: It was a conversation I had with Brianna, because she was always pushing me. Brianna has a background in marketing. She worked in marketing for a bunch of different companies. She always views things from that perspective, from that angle, and I don’t. Even with my acting, I was very late to getting on Instagram, I was very late to getting on Twitter. Social media and marketing was never in the forefront of my brain.

When I was making music and just posting music videos to YouTube, that was basically all I was doing. I find that there isn’t as much music discovery on YouTube anymore. It’s great when you have a fan base and you put music videos out, your subscribers are going to see it. As far as the organic reach, it just isn’t as present on YouTube. It’s more present now on things like Instagram Reels and TikTok, et cetera.

Now with YouTube Shorts actually, that’s a huge way to get discovered organically. Back prior to YouTube Shorts, YouTube wasn’t the place to grow organically as much as it was. She was pushing me to post stuff on TikTok. I just didn’t understand it. I had that naïve way of thinking of it, like, “Oh, isn’t that that app where kids dance and lip sync songs?” Of course, it’s way more than that. If you can find a way to create content that’s organic and authentic to you and the content is good, it will do well.

It took a while for us to find our footing with the type of content that did well. I started first just by creating vertical edits of my music videos and posting those with lyrics, and those don’t do as well as something you create natively for TikTok. Then that’s when I started trying out skits. My skits would just perform so well and that was so fun for me because I was filming the skits– I film all my skits in my studio here. I film them myself, I edit them myself.

With the background with acting, it’s fun when I get to play different characters and all that kind of stuff. I have so much fun creating the content and on top of that, they always perform really well. When I’m making a skit, I’m also promoting a song. Then I would see the conversion from people watching the video to then going off of TikTok to go to Spotify to listen to the song. Every time I’d have a video go viral on TikTok, the very next day my Spotify would show a spike in streams. I started noticing that pattern, and so I just leaned into making more of that content. That’s been the backbone to me marketing my music over the last year.

Tubefilter: It makes a lot of sense that your wife is in marketing.

Connor Price: It’s funny, I’ve known Brianna since I was 10 years old. We’ve been married for six years and we have a one-year old now. We’ve been through everything together. We’ve done everything together. We’re a great team. She’s my music manager. That’s my team in music. On the acting side, I have a Canadian agent, and a U.S. agent, and a U.S. manager, and all that kind of stuff. For music, it’s just her and I. No label, nothing. It’s just me creating the music, which I create right here. There’s my microphone. I film everything in here, I write and record everything in here. Then we’ll sit together and we’ll brainstorm content ideas. She’s just incredible with coming up with ideas for marketing stuff, and then I execute it. We work on the edit together and we post together. We do everything together. She’s a huge part of helping me get the music out and figure out unique ways to get it in front of new people.

Tubefilter: How did you guys meet originally?

Connor Price: Originally when I had first came out to L.A., as I mentioned earlier, when I was doing Cinderella Man, I came out for the premiere of that and signed with the U.S. agent. Then every year after that I would come out for pilot season, which doesn’t really exist anymore. I don’t know when it started, but once all the streaming services like Netflix and Hulu came about and became really popular about five years ago, pilot season stopped. It used to be three months of the year. It was the end of January, February, March, April where all the networks were just creating new shows, new pilots. I’m sure you obviously know, but for people who might not, it refers to the first episode of a show that they’re trying to pitch to get picked up to create into a full season. There’s just all these auditions, there’s so many opportunities and so actors come in from all over for pilot season and they audition.

When I would come in for that I used to stay at this apartment complex in L.A. called the Oakwood Apartments, which doesn’t exist anymore, but around the time that I was there, it was very well known for having a bunch of child actors. A bunch of child actors would come in, they’d stay at this apartment complex, and they’d audition, yada, yada, yada. Long story short, Brianna’s little sister Chloe was also a child actor, and so our families, like I mentioned, they were from Chicago, I was from Toronto. We would come into L.A. at the same time for pilot season and stay at the same apartment complex and that’s how we met when we were kids.

Tubefilter: I wanted to ask, so obviously when you’re acting a lot of things are out of your control, but with music, like you said, it’s just you and your wife and you’re making it in the studio in your house. You have a lot more creative control over basically every aspect. I just wanted to ask a little bit about how that feels for you in terms of freedom and creativity.

Connor Price: It’s everything. It’s the number one reason I give when people ask me what I like more between acting and music. I’ve had such incredible experiences with acting but as a career it’s so difficult because like you said, there’s so many things that are out of your control. There’s so many pieces of the puzzle that you need in order to get into a room to audition. It’s very much gatekept, it’s very much…I think the whole system is a little bit outdated, like the label system was and then independent artists came and flipped everything on its head with the internet and all that.

I’m curious to see if acting in that industry will have some transformation like music has, because it’s been the same thing forever. It’s very difficult because so many stars have to align, so many doors have to open for you to even get the opportunity to audition and then so much is out of your control. A lot of it is who you know and it’s frustrating.

With music, it’s literally every piece of the puzzle I have and I can do. I can use a website like DistroKid, which is a distribution for music that you pay literally $30 for the whole year and you have unlimited songs that you can upload and you choose what date you want it to go up and then it puts it on Spotify, Apple Music, Deezer, Amazon, hundreds of stores. Every store you could think of, it makes sure your song goes there. You just upload the artwork and the audio file.

The distribution part I can do by myself. The marketing of course with organic reach through TikTok and Instagram I could do by myself. I’ve never paid a dollar for advertising. Just organic reach for making vertical content that I post on all the social media networks. My equipment that I use in my room is really not that expensive. I have a microphone and interface. This laptop that I’m doing this interview on is the same laptop I use to record all my music. Once I’m done recording, I send all my files to my brother-in-law who’s a mixing and mastering engineer.

Tubefilter: You’ve got it all in the family. Wow.

Connor Price: Literally, yes. My sister-in-law Chloe, I just put out a song today that features her. She’s an incredible singer and we filmed content together, so I’m going to be posting at TikTok later today of the skit that we did together. It’s literally every piece of the puzzle I can do myself. Even prior to having Christian, my brother-in-law, mix and master my stuff, when I was just putting remixes on YouTube back in 2016, 2017, I was doing it all myself. I figured out how to mix, I figured out how to master from watching YouTube tutorials. If you’re really passionate about it and you love it and you’re hungry, you can do it all yourself.

That’s what’s so beautiful about being an independent artist, is the DIY opportunity of you can do everything yourself if you really want to. Then as things started picking up for me, it made more sense for me to start outsourcing stuff. I even just recently started working with an editor because I edit all my TikToks and that takes up a lot of my time. Trying to figure out smart ways to outsource certain parts of the process is what I’m at right now.

I love music because, another thing I say too is you can be the greatest actor in the world and never work if you’re unlucky. That’s just how it goes. You could be the best, but you might not have the right look or you’re perfect for this role but the girl they hired as the love interest, they just don’t think you guys match or whatever the case might be. Or maybe you don’t have a great agent. You can’t get a great agent, so they’re not submitting you for good stuff.

It’s very frustrating because so many things are out of your control, but I truly think in music if you are the best singer or the best rapper in the world and you’re putting content online, it will be seen and heard and you will succeed because there’s nothing in the way. The market decides. You get it in front of an audience, they’ll let you know what they think. To get in front of an audience with acting, you have to get on screen. How do you get on screen? It’s audition callback, producer callback, network test, da, da, da. It’s all these things that are out of your control. I love how straight to consumer music is and I’ve just had so much fun with keeping it in the family and just having us all succeed.

Tubefilter: That level of control is really precious. So technically the reason I’m interviewing you is because you hit a million subscribers on YouTube, and now you have 2 million by the time we’re actually speaking. When did you expand from TikTok to YouTube Shorts?

Connor Price: I was late to it. I had blown up on TikTok mainly with this “spin the globe” series that I did. Then I was watching–I think it was a MrBeast interview where he was talking about YouTube Shorts and how impactful it was and how people are crazy for not posting content on it. Gosh, this was probably in October of 2022 of last year. Then I think I started posting my first Shorts at the end of October. What I did was I basically just reposted all of my popular, the stuff that did well on TikTok. Because I edited it and I just had the file saved on my computer, I just posted it as a YouTube Short.

Some of them I had to shorten to make it a minute because YouTube has that time limit and TikTok doesn’t, and some of my skits are over a minute. Anyway, so I basically just repurposed it for YouTube Shorts and just started posting like crazy. For the month of November, I found out from YouTube that I was the most subscribed to music artist in the world for those 28 days. I gained I think 788,000 subscribers in the span of a month. I have the two plaques there. I got the 100,000 plaque and the million plaque in the same month.

It’s just because of YouTube Shorts and that organic reach and one of my globe videos on YouTube at the moment has over 60 million views. The conversion from that video to subscribers was insane. That spin the globe series, I think the reason it converted so well to subscribers was everybody wanted to find out where I was going to land next. Making it a series, made it exciting and people were curious to see what the next episode was going to be. They wanted to make sure that they would see the next video so they would subscribe. It was amazing how well that content converted specifically on YouTube Shorts in such a short amount of time.

Tubefilter: Yes, that’s amazing. I’ve heard a lot of people who really struggle with getting their TikTok content to YouTube to take off.

Connor Price: Yes, I was talking to one of my friends about that because his content does really well on TikTok. It’s a style of content that’s more, I don’t know how to describe it. I think to put it simply, like skits. Skits do really well on TikTok and they do really well on YouTube. There’s certain content that just performs well on both platforms.

Then there’s other content that might be a bit more it’s less scripted, it’s a bit more free. It’s very music focused and just for some reason it can perform really well on TikTok, but not on YouTube. I don’t know if that’s because YouTube, it’s created an audience of quick edits and get to the point very fast and make sure there’s the whole MrBeast style of editing, which I do with my skits and I specifically did with my globe videos.

Even the way I start, I say, I’m going to spend this globe wherever my finger lands. I get right to it and I make sure the text comes up one word at a time like how a lot of popular YouTube videos are. I definitely was inspired by YouTube creators when I made my content for TikTok, which I think is why it also performs so well on YouTube.

Tubefilter: I also feel like YouTube tends to skew more millennial. How old are you?

Connor Price: 28.

Tubefilter: Oh, okay. We’re basically the same age. YouTube, I feel like, tends to have a more millennial audience, an skits are one of the big crossovers between Gen Z and millennials. The Vine remnant.

Connor Price: Yes, I like that.

Tubefilter: It’s interesting that your music does really well on YouTube, but the more artistic flowy style doesn’t really work.

Connor Price: I think that just is a attention span thing. I always make sure to edit my skits in a way that there’s never a dull moment. I always cut the fat. There’s always something happening to keep that engagement.

Tubefilter: Do you feel like YouTube or TikTok have driven more audience to your Spotify?

Connor Price: Oh, TikTok without even a question. It’s nothing close. That’s another thing I’ve been trying to figure out why, because one thing YouTube does so beautifully is it allows me to pin a comment with a link to stream the song, which is incredible. On TikTok, not only can you not pin anything anymore, you can’t put a link. Even if I mention the word Spotify, TikTok hides the comment because they don’t want people–

Tubefilter: Wait, seriously?

Connor Price: Yes. If you say link in bio, they hide the comment. If you say Spotify, they hide the comment. Any keyword that lets TikTok know that you are trying to influence your audience to get off the app, they hide it.

Tubefilter: That’s great. Awesome. [sarcasm]

Connor Price: Yes, it’s crazy. That’s why I love YouTube because like I said, I can literally pin a comment that says, “Hey, this song is called this, it’s out now and here’s the link.” Boom, right there. For some reason, when I have a video go viral on TikTok, the very next day I check my Spotify for Artists, which has incredible data and analytics, and I see the spike go up every time.

Tubefilter: You can’t put a link, but people are engaging enough with your music that they’re purposely going off and searching for you to find you online?

Connor Price: Yes. What I used to do is when TikTok let me pin a comment, because they stopped it a few months ago, I used to pin the comment of someone asking, “What’s this song called?” Then I would respond to that comment with the name of the song. I wouldn’t say Spotify, because even back then you couldn’t write that. I would just say, for example, it’s called “Splat” by Connor Price. That’s all I would say. They would know, great, scroll away, go to Spotify, type those words.

Now I can’t pin anything. What I do is I’ll leave a comment on my own video that says, “This song is called ‘Splat’ by Connor Price and it’s out now.” Then I would like my own comment because I found that if I like my own comment, the likelihood of it showing higher up in the comment feed, there’s a higher percentage of that. That’s my hack to make sure that if people do open the comments, they’ll very quickly see my verified comment with the like, liked by creator, that says the name of the song.

Tubefilter: I cannot believe that level of…

Connor Price: They don’t want you off the app.

Tubefilter: You can put a link in your bio, right?

Connor Price: You can put a link in your bio. That’s one thing. I also think because TikTok started with, there is this element of music discovery on TikTok that I think a lot of people are open to and almost wanting to find when they open up the app, more so than other apps. People know when they see a song and a piece of content that they really like on TikTok, they know to either click the sound on the bottom, go to the person’s profile and click the link in their bio or check the comments to see what the song is called. I think there is this knowing on TikTok that if an artist is promoting something, they know how to find it if they want to.

I can’t quite figure out exactly why, because I’ve had videos perform twice as well on YouTube Shorts according to the views and the likes, but the next day when I checked the streams, the impact is nowhere near as strong as when it did half the views on TikTok. It’s interesting. I feel like the audience on TikTok has been conditioned to know that when they see music they can go find it. On YouTube Shorts for some reason, it doesn’t convert as well.

Tubefilter: It’s so interesting too, you know that person who came from TikTok to Spotify, you know that they did more to seek you out. That’s just really interesting to me.

Connor Price: It is.

Tubefilter: They had to do the work to find you.

Connor Price: Yes. I remember when I had that video, the Short on YouTube that was one of my “spin the globe” videos, it was the first episode of a song called “Violet” that I have with this artist named Killa. The video very quickly was doing millions of views a day and it got up to 40 or 50 million. My pinned comment with the link to the song had 40,000 likes. It definitely got a boost on Spotify, but nowhere near as what the boost would have been if that amount of views had been on TikTok. It’s interesting. People are seeing it. They’re seeing the link, but for some reason it just…

Maybe it’s because they’re already on YouTube. They’re conditioned to then just go in the YouTube search. Because I also did find that a lot of my audio, I would upload videos of the audio, like Connor Price “Splat” official audio. Those videos were getting a lot more traction. Maybe that’s what it is. Because they’re already on YouTube, they know like, “Oh, I’m just going to search the song in the search bar and go watch the music video or the lyric video” or whatever the case might be. Where they know on TikTok they have to get off the app and then they go to Spotify. That might be, now that I think about it.

Tubefilter: That element of community knowing.

Connor Price: They can find it on YouTube. They can find the full thing on YouTube, so they might as well stay on that app instead of opening a new one, but on TikTok you can’t find the full song.

Tubefilter: TikTok, maybe you should get with it.

Connor Price: I’m very thankful for TikTok. Like I said, I would say probably 90% of the people who have discovered me is because of TikTok. It is frustrating that they’re making it way more difficult for creators to market themselves because they don’t want people to go off of TikTok, which I also understand because it’s a business. When there’s other options like YouTube out there that are very much creator-focused and it’s very clear that they’re creator focused, that has my priority. I have recently been thinking a lot about making long-form content for YouTube.

Tubefilter: Oh yeah?

Connor Price: Yes. Whether that’s more behind-the-scenes stuff, vlog style content, or specifically just doing Spin the Globe type stuff where it’s a series. I’m going to throw this dart at the map of the US. Whatever state it lands in, I’m going to find an artist from that state. That’s just an idea. Instead of making that vertically for TikTok, I would film it horizontally and post it. Instead of a 60-second version, I’d probably turn that into a five to 10-minute-long video and post it long-form on YouTube. Then create a vertical edit for Shorts and for TikTok. I’m definitely now thinking about when I’m creating a new series or new content, I used to prioritize TikTok, now I’m prioritizing long-form YouTube.

Now I have such a huge subscriber count. I think I’d be crazy not to try to capitalize off that and put more longer-form engaging videos in front of that audience because they clearly like my content. Why not just continue to make that style of quick editing, fun, engaging content, but just longer form and horizontally so there’s just more to watch? That’s where my head went.

Tubefilter: Outside of TikTok and YouTube and music, do you want to start doing auditions for acting again? Or have you been?

Connor Price: Yes, I still am. I’m still auditioning. Over the last few months, I’ve done a few guest stars. I was in an episode of Chicago Med, CSI Vegas, FBI International, which we filmed in Europe. I’m still working and still auditioning. It’s just that music has taken the front seat and taken up, like, the majority of my day is spent making music and making content. If the right audition comes in and my manager calls me and says, “Hey, there’s this thing, da da da.” A lot of times I’m turning them down just because I feel the opportunity just isn’t worth the time. If it’s something I’m really excited about or interested in, then I’m auditioning for it.

Tubefilter: My question based off that is, if you’re looking to get into longer-form content on YouTube, are you thinking about doing any filmmaking content where you would have that level of control over acting film content?

Connor Price: 100%. That’s actually one thing that Brianna and I have been talking about a lot is writing a script, whether that’s a pilot or a film. Then creating that, whether it’s the short film to promote the film or the first episode of the show, just filming it ourselves. I very recently was in Virginia with my good friend Nick. We do a lot of music and content together. We connected on TikTok last year and we’re working on this project that we’re going to be putting out soon, a collab EP.

We did a music video for one of our songs and at the start and end of the music video is this skit that sets up the video and then finishes the video. It’s a horizontally more cinematically short version of my quick vertical skits. We had so much fun doing it and watching it back. I’m so excited to put it out. I think people are really going to love it because if they love my vertical content, I think they’re really going to like this more polished, cinematic version of those skits.

Even just filming that really got me thinking, wow, I have this audience on YouTube and I have the ability with people who are really good at filming and good at editing and know how to capture sound. We could if we wanted to, like you’re talking about and insinuating, create our own show or create our own film and not have to wait for those doors to open and those people who are gatekeeping. Because fortunately for me, I have the audience and I have the means and the relationships to create that. That’s 100% something that I’m wanting to do and will do over the next little bit.

Tubefilter: I’m glad to hear that, because you do really have a whole production team in your family.

Connor Price: So true. We can do everything ourselves. I feel like we live in a world nowadays where you don’t need the 8K camera with the perfect microphone. People are really I think even more so attracted to authenticity and just it feeling organic and natural to the creator over something that’s super polished, if it doesn’t feel as authentic. I’ve definitely been, and that goes for music creation too. I think one of the biggest issues I run into with independent artists who I talk to who want advice is they overthink everything. They’re like, “I can’t put anything out yet because I only have this $80 microphone and I need to save up for the–“

I’m like, “Dude, first of all, the only person who’s going to listen to your song and tell that you recorded it on an $80 microphone compared to a $500 microphone is a mixing engineer, and that’s not the average fan that you have. No one’s going to know the difference. They’re not going to care. Just focus on putting the content out.” It’s so amazing that we live in a world now that people aren’t necessarily expecting that. If anything, I find, especially on TikTok, when I try to film stuff with my DSLR and make it super polished and edited, it never performs as well as when I just shoot my content with my front-facing camera on my iPhone, which is what 99% of my skits are.

Tubefilter: I found people think the 8K vids are ads. They automatically assume it’s an advertisement and scroll immediately.

Connor Price: Makes perfect sense. It’s funny that we live in a world now where you almost want to make it seem less professional because people are more likely to relate to it and not think it’s something they’re being sold.

Tubefilter: When I first started at Tubefilter, we used to do a column where every week we would spotlight a new webseries, but in the past couple of years there’s just not enough webseries anymore for us to do it. We had to shelve that column, and it was heartbreaking for me. I wonder if we’re going to start getting into a new era of web series made by people like you. I really hope we do.

Connor Price: That’s a great point. I think you’re right. It’s so funny, the moment you said that I was like, “Wow, I haven’t heard the word webseries in so long” But I used to hear it all the time, especially in acting.

Tubefilter: Yes, it died off in 2018, 2019, they just disappeared.

Connor Price: Makes perfect sense because there are so many actors who were, “Oh, I just worked on a webseries, or I’m working a webseries.” Now you never hear it. Now more than ever, so many people have the ability to create content. I think just right now, it’s so short-form-based that it’s weird. It’s either short-form-based TikTok vertical, Instagram reel-type content or three-hour-long podcasts. There’s no in between. There should be. It’s interesting, you make a great point. I’m really curious to see if there will be a resurgence of just creator-made webseries that live horizontal format on a platform like YouTube.

Tubefilter: I really hope we get there. I think that’s where things are going.

Connor Price: I agree. I think it’s just the timing thing. As this younger generation who is so used to long-form vertical content are growing up and continuing to consume that way, I think it’ll have to be like that.

Tubefilter: For a wrap-up question, what are your plans and goals for content and your overall career over the next year or so?

Connor Price: Yes, so on the acting side it’s continuing doing what I have been doing. It’s just seeing the opportunities that come in and looking at what excites me and interests me and continue to audition. I would love to be a series regular on a network series or a Netflix series, something like that. That’s my top goal as far as the acting side goes. Also, I’ve just been doing it so long. I know it’s just, you’re always one audition away, so you just got to keep at it and keep that grind going. There’s only so much I can do. Just see what happens on that front, but still auditioning and taking the opportunities that I can that I’m excited about.

Then on the music side, it’s continuing to release singles as consistently as possible. Once every two weeks is where I’m at now. If I get to a point where I’m able to output enough that I can put out a new song every week, that’s what I would love to do. Continuing to make short form content like skits and stuff like that to promote my music and also be thinking of ways to be innovative.

I like innovating ideas rather than stealing ideas from other creators. This thing that I did with the globe series is now copied by so many people. That’s definitely inspired me to be like, “Okay, let’s figure out what the next series is.” What’s the next thing I can do where it’s an engaging series that people are wanting to check in every week, “Where did he land or where did he go or what did he do?” Or whatever the case might be, that’s also promoting songs that I’m working on. Then figuring out a way to make that for YouTube long-form horizontally, and then create vertical edits afterwards. Prioritizing the more long-form horizontal and letting that live on my main YouTube page. That’s my next thing, is figuring out what that series is going to be, the next version of spin the globe. 

Then overall, one other thing I’ve been thinking a lot about is I feel like I’ve done a good job at getting people to be a fan of my content and be a fan of my songs. One thing I think I’m lacking in is allowing people to see more of me and my personality and being a fan of Connor the person, not just Connor the artist.

It’s like, what does that look like? For some people it’s creating a podcast where they talk with their friends and it has nothing to do with music or the creative thing that they’re doing, but it allows their fans or their supporters to get a glimpse into who they are as a person. Or maybe it’s streaming, because I love video games, so maybe it’s like, whether it’s Twitch or YouTube live.

Doing something that’s not music or content-related, where it’s just people getting a peek into who I am. Because I think that’s one element of my career that I’m missing is just every time I’m posting, I’m promoting a song. There isn’t really that piece of content or series that I have where it’s just me being me and letting people see who Connor Price is as the husband, as the dad, as the friend, as the guy who lives in Henderson, Las Vegas, and what that looks like. I’ve been thinking a lot about what kind of content I can start creating to just let people in on a glimpse of me as a person.

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