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In our worldwide rankings, it can be tough for individual creators to keep up with the most-watched digital media companies in the world. But the latest U.S. Top 100 tells a different story.
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Individual creators made big moves in our all-American charts last month. Here are some high-risers worth knowing:
There are three things that make CoComelon – Nursery Rhymes distinct from the other channels in this month’s U.S. top five. For starters, the California-based hub is the only children’s channel in that group. It’s also the only company-led channel amidst a mix of creators. The biggest difference that sets CoComelon apart from the competition, however, is its viewership. It received 2.6 billion monthly views in April, which was twice as much traffic as all-but-one other U.S.-based YouTube channel. The rest of the field just can’t keep up with little J.J. and his friends.
Alan Chikin Chow is the only creator who CoComelon didn’t double up this month. The California-based comedian topped all other YouTube Shorts stars by picking up 1.8 billion monthly views, most of which came through YouTube’s short-form format. Chow’s comedic stylings have brought him an army of devoted fans, and his star only seems to be rising. His viewership rose by 11% month-over-month, so perhaps he’ll hit two billion views in May.
The current king of the YouTube creator community is right behind Alan Chikin Chow. MrBeast finished third in the U.S. Top 100 after snagging 1.31 billion monthly views across the 30 days of April. The man born Jimmy Donaldson has already become the most-subscribed individual on YouTube. Now, thanks to his adoption of YouTube Shorts, he’s gunning for #1 in our U.S. charts, too. He still has a ways to go before catching CoComelon, but luckily for him, he has big plans.
Fourth place in the U.S. Top 100 goes to Dylan Anderson. Like Donaldson, Anderson has developed a winning strategy on YouTube Shorts. By combining his succinct narration style with videos that are sometimes funny and sometimes inspiring, Anderson has become one of America’s top short-form draws. In April, he earned 1.27 billion monthly views on his primary YouTube hub, which left him just behind MrBeast. Don’t be surprised if he sticks around in the top five moving forward.
Omar Raja – ESPN rounds out this month’s U.S. top five. The sports reporter has taken advantage of the NBA playoffs, which he has used as an opportunity to build his personal brand. He recorded 1.24 billion monthly views.
So from our U.S. top five, we’ve learned there are a lot of paths to YouTube success. You can be a trusted brand for kids. You can have a savvy approach to YouTube Shorts. Or you can be a trusted creator.
Further down the charts, we’re seeing a more interesting approach to short-form content creation. Ranked channels like Coby Persin and Shani may not belong to the biggest creators on YouTube, but those videomakers interact with other influencers, and that strategy brings them big viewership.
Let’s start with Shani, whose channel offers a more literal version of creator interaction. His most-watched clips feature stars like iShowSpeed and Kai Cenat. By telling the stories of those big-name personalities, Shani is growing his own brand. On Shorts, he’s become a trusted for YouTube news and analysis, and that is allowing his channel to grow. His 302.3 million monthly views put him in 96th place in the Global Top 100.
Talking about creators is nice. But what if you could clone them? That’s what Persin does in his most popular Shorts. By tracking down the DNA of influencers around the world, he develops his own carbon copies at home — or so he says.
Persin’s unique combination of Instagram-ready charm and a well-equipped lab have made him a short-form star. But like Shani, he is a testament to the power of creator-driven content on a creator-driven platform. The takeaway is simple: If you can’t be the best, talk about the best — and clone them if you can.
This month, 77 channels in the Top 100 are primarily active on YouTube Shorts.