Jellysmack makes multimillion-dollar investment in Fourthwall (Exclusive)

By 05/10/2023
Jellysmack makes multimillion-dollar investment in Fourthwall (Exclusive)

Jellysmack has made a multimillion-dollar investment in creator commerce platform Fourthwall.

Founded in 2019, Fourthwall bills itself as an “all-in-one monetization platform” where creators can design their own homepages, digital shops, and membership programs for fans. It works with creators like Cody Ko, Marques Brownlee, Philip DeFranco, Simone Giertz, and Charlotte Dobre, and to date has processed over one million orders for them.

Jellysmack, meanwhile, partners with YouTube creators (its roster includes MrBeast, Brad Mondo, KallMeKris, LaurDIY, Bailey Sarian, and more) to re-optimize and distribute their videos across platforms like Snapchat and Facebook.


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Jellysmack’s investment is part of Fourthwall’s third venture round. The companies are not disclosing exactly how much Jellysmack contributed, but say Fourthwall has now raised over $25 million total. (Previous investors include Alexis Ohanian‘s Seven Seven Six, Lightspeed Venture Partners, and Initialized Capital.)

The duo did say that Jellysmack’s investment includes an exclusive partnership where it and Fourthwall will “bring new business opportunities in e-commerce and memberships directly to Jellysmack’s roster of creators.”

“We’re delighted to have Jellysmack on board as a partner and investor,” Will Baumann, co-founder and CEO of Fourthwall, tells Tubefilter. “Their deep expertise in monetization technology is an incredible asset for creators. This partnership is a testament to our mutual commitment to help creators launch and grow their businesses, and we’re excited to be working together in service of their success.”

Jellysmack’s co-founder and co-CEO Michael Philippe adds, “At Jellysmack, our mission is to empower creators with the best technology and infrastructure needed to take their businesses to the next level. Fourthwall has built an exceptional program for creators and we are thrilled to be in business together.”

Cody Ko, who’s one of Fourthwall’s most prominent creator partners, tells Tubefilter that Fourthwall has been “a constant factor in my day-to-day personal & business life as they help create membership platforms for my company, TMG Studios.”

“This partnership with Jellysmack is an exciting signal for the creator economy to see these two creator-minded companies come together,” he adds.

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