[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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A 12-week streak has come to an end. As one channel loses its perch at the front of our Global Top 50, a short-form hub is taking its turn at #1.
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Here are the major headlines after a big shakeup in our weekly ranking:
Chart Toppers
KIMPRO is the new leader in our Global Top 50. The vertical video destination is only the second YouTube Shorts-based hub to lead our worldwide ranking this year, and this is the first time in 2023 that a channel based in South Korea has claimed the #1 spot. Those are some serious accomplishments for the channel known as “KIMPRO from TikTok,” which is adept at harnessing short-form trends like Wednesday Addams, Spider-Man, and so-called “sigma girls.” Those topics led KIMPRO to 676.6 million weekly views over our latest seven-day measurement period.
CoComelon – Nursery Rhymes lost its 12-week streak at the top of our global chart, but the U.S.-based producer of kid-friendly animations did not fall far. It ended up in second place, just a few percentage points behind KIMPRO. Over seven days, CoComelon added 661.4 million weekly views on its primary YouTube channel. If the Moonbug-owned brand can reverse its 13% week-over-week traffic decrease, it will have a good chance to reclaim the #1 spot.
Another Korean channel based on YouTube Shorts moved up to #3 in the Global Top 50. Last week, we discussed CuRe‘s ability to harness the “sigma girl” trend, which pushed it into our ranking. Clearly, Korean viewers can’t get enough of that character type, because CuRe improved its chart position by 41 positions, and KIMPRO — which also uploads the occasional sigma girl video — is the new #1 in the Global Top 50. CuRe’s seven-day viewership topped out at 522.3 million weekly views.
Last week, T-Series found itself in third place in the Global Top 50, which was one of its lowest chart positions of all time. During the third full week of April, T-Series did one worse: It’s now ranked fourth in the world in terms of weekly YouTube viewership, which would be an all-time high for month channels, but not this one. The Indian record label, which still leads YouTube in terms of lifetime viewership and subscriber count, snagged 510.1 million weekly views.
Alan Chikin Chow rounds out this week’s global top five. The California-based creator is the third-highest-ranking YouTube Shorts channel this week. He earned that distinction thanks to his 447.8 million weekly views on YouTube.
Top Gainers
When you watch the most popular videos on the Banana D. channel, you might start asking a lot of questions. Is Huggy Wuggy doing the chicken dance? Where did all those bugs come from? Why is MrBeast here?
But one question deserves more attention than all the others: Is Wednesday Addams really from Ohio?
Apparently, there’s a meme going around that links the protagonist of a hot Netflix to the Buckeye State. No one has been able to capitalize on that trend quite like Banana D. The three most-watched videos on the short-form channel all reference Wednesday and Ohio, even when the clips themselves are unrelated. The last time I checked, the person wearing the MrBeast hoodie in this video is not Wednesday Addams, and the background doesn’t look like any Ohio city I know.
Strange as this content may be, its references to Ohio appear to have struck YouTube gold. In our latest Global Top 50, Banana D. reached 39th place thanks to its 242.2 million weekly views. The Hong Kong-based channel improved its position by 56 spots after riding a 52% week-over-week viewership increase.
So there you have it — as a current Ohio resident, I now know my true calling. It’s time for me to start referencing local trivia in short-form YouTube videos. I just have to track down Wednesday Addams first.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 15 channels in the Top 50.
- United States: 13 channels in the Top 50.
- Japan, Russia, and South Korea: 3 channels in the Top 50.
- Italy: 2 channels in the Top 50.
- Cyprus, El Salvador, Hong Kong, Latvia, Netherlands, Pakistan, Taiwan, Turkey, United Arab Emirates, United Kingdom, and Vietnam: 1 channel each in the Top 50.
This week, 34 channels in the Top 50 are primarily active on YouTube Shorts.
As always, keep up to speed with the latest Tubefilter Charts and all of our news at Tubefilter by following us on Twitter, becoming a fan on Facebook, and watching our videos on YouTube.
Gospel Stats provides transparent social media stats you can trust. For more information visit GospelStats.com.
