A project that started as a response to dwindling school services has now secured agency representation. Art for Kids Hub, a family-friendly channel that reaches nearly seven million subscribers on YouTube, has signed with A3 Artists Agency.
Art for Kids Hub is led by The Jensen Family, which is based in Provo, Utah. Rob, the patriarch of the Jensens, founded his hub in 2012 after his children’s school cut its art program. More than a decade later, Rob is still teaching YouTube’s young viewers how to draw, paint, and do origami. As he does, he’s usually accompanied by other members of his family, including his wife Teryn and his kids Jack, Hadley, Austin, and Olivia.
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A3 Artists Agency will represent Art for Kids Hub through its Alternative Programming, Digital Media, Licensing & Branding division. The talent agency already works with a number of well-established creators and content brands in the digital space. Its signings over the past year have included the educational channel Veritasium, the production company Portal A, and multi-platform firm Trusted Media Brands.
“The Jensen Family’s ability to create a space online for children to foster their talent in such an educational and entertaining format is exactly the type of innovative thinking that A3 is proud to champion,” said Brian Cho, President of A3 Artists Agency, in a statement. “We’re excited to work with the Art For Kids Hub brand as it continues to grow into a household name.”
The success of the Art for Kids Hub has allowed the Jensen Family to take advantage of numerous merchandising opportunities. Fans of the channel can purchase branded marker sets, coloring books, and t-shirts. Other Art for Kids-approved products are available through the channel’s official Amazon store.
Beyond YouTube, the Art for Kids Hub is also active on platforms like Instagram and Facebook. More information about the colorful brand is available through its website.
