[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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There weren’t too many surprises in this week’s Global Top 50 — especially at the front of the chart.
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The two channels that lead YouTube in terms of lifetime viewership and subscribers are still getting the most views per week on the platform. Read on to learn which Shorts channels are chasing those leaders up the ranking.
Chart Toppers
In January 2023, Cocomelon – Nursery Rhymes had the most views of any U.S.-based YouTube channel. In February, it had the most monthly views, period. Now, in March, Cocomelon is continuing its hot streak. For the seventh week in a row, the American producer of toddler-friendly content took the #1 spot in the Global Top 50. It earned 652.2 million weekly views and is closing in on 155 billion lifetime views, which it will surpass next week. If it can clinch another #1 finish, it will go two months without vacating the chart’s top spot.
In each of the past two weeks, T-Series has come within a few million views of ending Cocomelon’s winning streak. Instead, the Indian record label has ended up with two more runner-up finishes, and in our latest Global Top 50, T-Series is struggling to keep pace with Cocomelon. It lost 3% of its viewership week-over-week to end up with 632.3 million weekly views. While that’s still the second-best total among all of the world’s YouTube channels, it’s short of Cocomelon’s sum.
StarPlus is next up in the Global Top 50. The India-based channel is a popular destination for consumers who are looking to find South Asian dramas on YouTube. After finishing fifth in our worldwide ranking a week ago, StarPlus moved up to third during the third week of May. It added 432 million weekly views, which brought its lifetime viewership above 21 billion. Now those are some dramatic numbers.
Among all the channels that cracked the Global Top 50, The McFive Circus experienced the biggest week-over-week jump. As its name implies, the U.S.-based channel follows a family of five as they perform aerial maneuvers all around the house. The McFive Circus received 417.9 million weekly views with its high-flying act, and its performers stayed safe as they racked up the views. The mom of the Circus is a certified aerial instructor.
Tsuriki Show rounds out this week’s global top five. The Moldova-based channel turned a lot of heads on YouTube Shorts, where it picked up 391.9 million weekly views during the third week of March.
Top Gainers
As vertical video creators analyze platforms like YouTube Shorts, they are finding that comedy content is one of the most dependable categories across all short-form formats. Funny videos are capable of becoming cross-cultural smashes, even if they only run for a few seconds.
That truth is becoming apparent in India, where short-form comedy channels have become regular entrants in the Global Top 50. On YouTube, Indian comedians have achieved more visibility and reach than they ever received on TV, and that trend is convincing more local creators to share their own jokes.
Neetu Bisht is a talented multi-hyphenate who has gained attention as a model, actress, and influencer. On her official YouTube channel, however, her most-watched videos don’t include her best looks or her personal life. Instead, she has picked up hundreds of millions of views by sharing relatable videos that riff on Indian family stereotypes. Even for someone as talented as Bisht, YouTube success requires little more than a few mother-in-law jokes.
https://www.youtube.com/watch?v=4yLHXPLrUjI
Here’s what short-form skits have done for Neetu Bisht: Over seven days during the third week of March, she picked up 224.2 million weekly views to reach 40th place in the Global Top 50. That was good for a 23% week-over-week viewership bump and the highest seven-day traffic total of Bisht’s young YouTube career.
I may not speak enough Hindi to get the jokes Bisht is making, but her online video strategies can be translated. On Shorts, laughter sells, and viewers all around the world are buying.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 14 channels in the Top 50.
- India: 9 channels in the Top 50.
- Russia: 5 channels in the Top 50.
- Vietnam: 4 channels in the Top 50.
- Italy and Taiwan: 2 channels in the Top 50.
- Brazil, Cyprus, El Salvador, France, Germany, Japan, Latvia, Moldova, Netherlands, Pakistan, South Korea, Turkey, United Arab Emirates, and United Kingdom: 1 channel each in the Top 50.
This week, 39 channels in the Top 50 are primarily active on YouTube Shorts.
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