TikTok and UFC are continuing their team-up.
The duo originally signed a partnership back in 2021 with the goal of offering TikTok-exclusive livestreams, including pre- and post-fight footage, peeks behind the scenes, “engagement with UFC athletes,” and more.
To date, UFC’s TikTok accounts (it has five: @UFC, @UFCEspanol, @UFCBrasil, @UFCEurope, and the newest, @UFCANZ) have amassed 23 million followers and generated nearly 5 billion views. It is the third most-followed sports league on the platform.
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Under the multi-year expansion of UFC’s deal, it “will continue to work directly with the TikTok team to produce original live and VOD content specifically for UFC’s international channels,” TikTok said in a press release.
“The UFC has built an incredible following and community on TikTok by providing fans with unique behind-the-scenes access to their athletes and events,” Harish Sarma, Global Head of Sports & Gaming at TikTok, said in a statement. “By expanding our partnership, we’re excited to continue bringing our global community, especially the mixed martial arts community, closer to the action and excitement of the UFC.”
“We’re thrilled to continue our partnership with TikTok,” David Shaw, UFC Senior Vice President of International and Content, added. “TikTok has become one of the strongest, most reliable ways to drive awareness to all our live UFC events, while enhancing the UFC live experience with unique, compelling content for UFC fans around the world.”
