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This chart is our final Global Top 50 update before YouTube turns on Shorts ads on February 1. In the final days of the under-monetized era of Shorts, some of the format’s biggest names announced themselves.
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Read on to learn which short-form channels had big weeks — and which long-form channel held its advantage over the field.
T-Series spent all of January in first place in the Global Top 50. The Indian record label, bolstered by its library of domestic and international hits, added 744.8 million views during the final week of the month. In about two weeks, T-Series will reach 215 million lifetime views. That will be a nice Valentine’s Day present for the South Asian brand.
The channel we profiled in last week’s Top Gainers section is still ascending to new heights. Aja Kitchen, a short-form Indian channel that hits on popular categories like food to family, made it all the way up to second place in the Global Top 50. It picked up 578.2 million weekly views, which was 21% more hits than its tally from the previous week. Aja Kitchen on launched on YouTube in 2021, but it is already approaching four billion lifetime views.
Last week’s worldwide runner-up dropped down one spot to land in third place in the Global Top 50. Cocomelon – Nursery Rhymes is still the most-watched U.S.-based channel in the world, but it couldn’t quite hold the pace of its Indian competitors, despite receiving 528.9 million weekly views. Next week, Cocomelon will reach 150 billion lifetime views.
KIMPRO placed fourth in the Global Top 50. That established the Korea-based short-form hub as the highest-ranking East Asian channel in the chart. KIMPRO’s 511.9 million weekly view count the highest seven-day total the channel has ever recorded, and that total represents about 7% of KIMPRO’s lifetime viewership.
Scottsreality rounds out this week’s global top five. The Dutch short-form destination is the highest-ranking European channel in this week’s chart thanks to its 472.9 million weekly views.
When Shorts ads do go live, prank channels and family channels are in line to haul in revenue. Since the launch of Shorts two years ago, those categories have been two common denominators within our Global Top 50 charts.
Some creators figure out ways to combine familial relationships with slapstick humor. Gui Ge is one of those practical jokers. He thrives on Shorts by delivering skits that feature his “detective” mom and his “genius” self.
Gui Ge’s mother is a disciplinarian who is even willing to put him in a cage if it has a chance of slowing down his pranks. But those punishments only set the stage for grand escapes. Gui Ge’s most-watched getaway involves a ring, a wheel, and a bidet. Given the viewership of that video (243 million views and counting), it’s probably time for the Taiwan-based creator to collaborate with Ludwig.
Overall, Gui Ge is getting the most traffic he’s ever received on YouTube Shorts. Over seven days at the end of January, he picked up 362 million views, which put him in 12th place in our Global Top 50. That surge came just one week after the creator counted his billionth YouTube view.
That dramatic increase suggests that Gui Ge is a name to watch on Shorts. He could have a bright future, but his mom will have to let him out of timeout first.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 16 channels in the Top 50.
- India: 10 channels in the Top 50.
- Russia and Turkey: 4 channels in the Top 50.
- Japan and South Korea: 3 channels in the Top 50.
- Pakistan and Vietnam: 2 channels in the Top 50.
- France, Latvia, Moldova, The Netherlands, Taiwan, and United Arab Emirates: 1 channel each in the Top 50.
This week, 30 channels in the Top 50 are primarily active on YouTube Shorts.
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