[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
The two most-watched YouTube channels in the world are pulling away in our Global Top 50. Both of those channels increased their viewership by more than 10% week-over-week to consolidate their positions at the front of our chart.
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There may not be surprises at #1 or #2, but the rest of the chart is wide open. Read on to learn more:
T-Series may fall out of the #1 spot at some point in 2023, but that hasn’t happened yet. The Indian record label maintained its hold on the top position thanks to the 717.5 million weekly views it received during the second week of January. Its viewership increased 19% week-over-week, and it could soon be headed for seven-day records. Thanks to its ties to the global smash hit RRR, T-Series will put up big numbers across the world.
Cocomelon – Nursery Rhymes is another channel with global appeal. The American producer of kid-friendly content operates a network of channels that reach hundreds of millions of subscribers around the world. The main Cocomelon hub has 151 million subscribers on its own, and that audience led the channel to 645.2 million weekly views. That 11% week-over-week bump kept Cocomelon situated as our global runner-up.
Unlike the two channels in front of it, SET India didn’t experience a big week-over-week traffic increase. Nevertheless, the Sony-owned entertainment destination was also able to maintain the same chart position it has held since the start of the year. SET India is still our global #3 thanks to its 469.4 million weekly views. The South Asian hub also joined Cocomelon and T-Series in the 150 million subscriber club.
BETER BÖCÜK finished fourth in the Global Top 50. The Turkish channel, which features a kid and an adult wearing a Scream mask, was the most-watched YouTube Shorts hub during the second week of January. The 434.6 million weekly views Beter Böcük received represent a 9% week-over-week bump, and the short-form channel now has 20 million subscribers as well. Not a bad week!
KL Bro Biju Rithvik rounds out this week’s global top five. Malayalam speakers will enjoy the short-form channel and its library of family-driven comedy clips. Over seven days, that archive picked up 432.8 million weekly views.
If you have been keeping an eye on these charts over the past few years, you’re like familiar with Kids Diana Show, a family vlog that regularly ranks near the top of our Global Top 50. Diana’s most-recent seven-day totals included 204.5 million weekly views and a 36th-place finish in our worldwide ranking.
Those would be incredible numbers for most channels, but Diana isn’t even the most-watched kid in her own family. Kids Roma Show, which is centered around Diana’s 10-year-old brother, got 222.5 million views during the week that was. That pushed the all-ages channel to 30th place in the Global Top 50 — six spots above Diana.
Roma and Diana’s family tend to travel the globe, and while the Kids Diana Show channel flies the American flag, Roma’s channel represents the family’s native home. The Ukraine-born creator, who also spends time in Dubai and Miami, is the only representative from his homeland in this week’s Global Top 50.
Interestingly enough, the current star of the Kids Roma Show channel is neither Roma nor his sister. Three of the last four uploads on the Roma channel feature a third sibling, two-year-old Oliver. His recent appearances portend some “new stories” in the family.
Will Oliver be the next star kidfluencer on YouTube? If his parents keep having babies, they could dominate YouTube Kids for decades.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 17 channels in the Top 50.
- India: 10 channels in the Top 50.
- Russia, Turkey, and Vietnam: 4 channels in the Top 50.
- Pakistan and South Korea: 2 channels in the Top 50.
- Brazil, France, Latvia, Mexico, Moldova, Netherlands, and Ukraine: 1 channel each in the Top 50.
This week, 29 channels in the Top 50 are primarily active on YouTube Shorts.