[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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It’s a new year, but it’s the same old trends in our Global Top 50.
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The U.S. and India are the most-represented nations in our first worldwide ranking of 2023. One of those Indian channels is still ahead of the field after wrapping up a dominant 2022.
T-Series ended 2022 by reaching the latest in a long series of milestones: The South Asian channel got its 210-millionth lifetime view. Meanwhile, in terms of weekly viewership, T-Series isn’t slowing down any time soon. The music and movie hub collected 636.8 million weekly views as the calendar turned over to 2023. That was enough traffic to hold onto the #1 spot in the Global Top 50.
Cocomelon – Nursery Rhymes was one of the only channels that managed to surpass T-Series at any point in 2022. As the new year begins, the American producer of animations and jingles is primed for another strong year. With the backing of parent firms Moonbug and Candle Media, Cocomelon is thriving on YouTube and beyond. Its latest seven-day count topped out at 594.5 million weekly views, which cemented its global runner-up status for the second-straight week.
SET India kept pace with its two main viewership rivals all throughout last year. In 2023, the South Asian TV hub is set (no pun intended) to once again round out this chart’s “big three.” The Sony-owned channel wrapped up the year with 488.3 million weekly views, which put it in third place in the Global Top 50. It is closing in on 150 million subscribers as well.
Another entertainment hub that caters to Indian consumers is in fourth place in the Global Top 50. Unlike T-Series and SET India, this one isn’t a regular at the top of our chart. StarPlus earned its best-ever finish in our ranking after picking up 420.6 million weekly views. That 11% week-over-week increase delivered a two-spot bump for the Hindi-language channel, which also crossed 17 billion lifetime views this week.
Tool Items rounds out this week’s global top five. The Vietnam-based channel snagged 407.1 million weekly views, making it the highest-ranking YouTube Shorts hub in this week’s Global Top 50.
It will be interesting to see if (and how) YouTube Shorts trends shift in 2023. Will new categories rise to short-form prominence as more ad money enters the format? Will reaction videos, comedy clips, kid-friendly content, and compilations continue to reign supreme?
A channel called Mekup Art is having success on YouTube Shorts. Does that mean its time for the beauty genre to have a YouTube Shorts glow-up? Mekup’s arsenal of makeup videos got 217 million weekly views at the end of 2022, and that pushed the elegant hub into 47th place in the Global Top 50. Less than two years after its launch, Mekup Art already has 1.6 billion lifetime views.
The most-watched short on Mekup Art suggests that a different 2022 could continue into the new year. In the clip, a creator shares a routine for taking off makeup rather than putting it on. Is this evidence of the BeReal-ification of social media? Are viewers excited to strip away “looks” in favor of something more natural? Or is this just a beauty video with a lot of views, and nothing more?
None of these questions can yet be answered definitively. What I can say for sure is that Mekup Art, despite the strange misspelling in its title, is on the up and up. The makeup removal video has received 130 million views so far, so that’s reason enough for YouTube’s beauty community to pay attention to this ascendant channel.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 17 channels in the Top 50.
- India: 9 channels in the Top 50.
- Vietnam: 5 channels in the Top 50.
- Russia: 4 channels in the Top 50.
- Pakistan, Turkey, and United Kingdom: 2 channels in the Top 50.
- Germany, Hong Kong, Japan, Latvia, Mexico, Netherlands, and South Korea: 1 channel each in the Top 50.
This week, 31 channels in the Top 50 are primarily active on YouTube Shorts.