[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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The last U.S. Top 50 of 2022 gives us an idea of what our next 12 months of rankings will look like.
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There is a kid-friendly channel on top of the heap, a world-beating creator right behind it, and a plethora of YouTube Shorts channels in the mix. Read on for more:
Chart Toppers
Cocomelon – Nursery Rhymes reached incredible heights at the end of the year by becoming the first U.S.-based YouTube channel to reach 150 million subscribers. The California-based producer of content for toddlers and babies followed up that achievement with yet another #1 finish in our U.S. Top 50. In our latest tally, Cocomelon picked up 594.5 million weekly views. It is likely to reach 150 billion lifetime YouTube views in February or March.
MrBeast is set for a big year, too. The nom de internet of North Carolina creator Jimmy Donaldson made significant forward progress in our charts after it began hosting some YouTube Shorts videos. Thanks to those clips, as well as Donaldson’s extravagant long-form work, MrBeast got 401 million weekly views, which was good for a runner-up finish in the Global Top 50. Donaldson’s primary hub now reaches 125 million subscribers.
The highest-ranking YouTube Shorts channel in this week’s U.S. Top 50 is Mr DegrEE. The all-ages destination is closing in on five billion lifetime views thanks to its colorful array of vertical videos. Those clips brought in 332.6 million weekly views leading up to New Year’s Day. Mr DegrEE’s third-place finish in our all-American ranking is the highest position he has reached so far.
D Billions also features bright colors and a kid-friendly atmosphere, and it too made an upward move, going from eighth place to fourth in the U.S. Top 50. The home of percussive songs and energetic dances is looking to keep up its momentum after breaking out during the quarantine era.
Kids Diana Show rounds out this week’s U.S. top five. The highest-ranking channel among the kidfluencer set continues to beat out its peers. Its latest seven-day total is 303 million weekly views.
Top Gainers
In this week’s U.S. Top 50, only 11 channels make a living on the long-form version of YouTube. Short-form is currently king, but even in that community, not all short videos are the same. Creators like Alan Chikin Chow have turned heads by sketching out full scenes in one minute or less, but other channels prefer to subdivide their vertical videos, turning them into supercuts.
That’s the best way to describe Respect.4, a channel that is both self-explanatory and odd. All of Respect’s most-watched videos follow the same formula: They are titled “Respect,” followed by a number, and they are all crammed full of skillful, awe-inspiring, funny, or clever moments. These are the kinds of clips that would have been described as “epic wins” during a previous era of the internet.
The 13-second video seen is nothing more than a few viral hits stitched together, but it is spreading like wildfire. It has received more than 139 million views on YouTube Shorts, and the channel that uploaded it is reaping the benefits of that traffic. Respect.4 reached 50th place in our U.S. Top 50 at the end of 2022 thanks to the 121.4 million weekly views it picked up. The three-year-old channel now has about 1.5 million subscribers in all.
Is this the YouTube Shorts to come? Will the platform be dominated by small videos that are broken up into even smaller clips? We’ll find out in 2023, but the success of Respect.4 suggests that this strategy is more than a passing trend.
Channel Distribution
This week, there are 39 YouTube Shorts channels in the U.S. Top 50.
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