[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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Merry Christmas! Our penultimate Top 50 of 2022 brings viewership boosts to channels across the globe.
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The top channel in our global chart was one of the hubs that benefited from the Yuletide traffic bump. That allowed it to cross a major milestone before the end of the year.
Congratulations to T-Series, which has surpassed 210 billion lifetime views on YouTube. The Indian record label is the first channel to ever accumulate that amount of viewership, and it reached its latest round-number benchmark with just a few days left in 2022. T-Series was able to surge to its highest-ever heights after picking up 656.7 million weekly views, which was good for an 8% week-over-week increase.
The #2 channel in the Global Top 50 was not able to keep up with the pace set by the chart’s leader. Though Cocomelon – Nursery Rhymes has spent some weeks at #1 this year (and even this month), it is solidly entrenched as our worldwide runner-up after adding 522.4 million weekly views. Cocomelon lost 10% of its viewership week-over-week, but it did reach 150 million subscribers at the same time. T-Series is the only channel with a higher subscriber count.
2022 was the year of the big three in our Global Top 50, and the third member of that group — SET India — joined T-Series and Cocomelon in its typical triumvirate. SET snagged the #3 spot in the ranking thanks to the 467 million weekly views it accrued during our latest measurement period. This year, there was rarely a week when the Sony-owned hub fell below its current chart position.
Dylan Anderson had one of his best weeks ever over the Christmas holiday, and that pushed his channel all the way up to fourth place in the Global Top 50. The American creator of uplifting short-form content collected 410.7 million views during the week that was, and that pushed him up eight spots in our chart. He is the most-watched YouTube Shorts creator in our current worldwide ranking.
MrBeast rounds out this week’s global top five. The current king of YouTube has increased his chart position since he started posting Shorts on his primary hub. That channel collected 389.7 million weekly views in our latest count.
Look up in the sky…it’s a bird…it’s a plane…no…it’s Super Max. The title of this channel doesn’t refer to prisons or NBA contracts. Rather, the name refers to a kid named Maxim, who uses the thriving channel as his personal play place. Max and his family make videos together, and as with so many kidfluencers, that simple formula has delivered awesome results.
Family-friendly channels on YouTube Shorts are often chaotic, and Super Max is no exception. Like so many Slavic channels aimed at young viewers, the Ukraine-based hub employs a loud color palette. One of the channel’s most popular clips has the title “what is this video about?” After watching for myself, I can’t provide the answer.
There’s at least one thing I can figure out: Super Max just had one of its biggest weeks ever because of its seasonal, Christmas-themed videos. The two most-watched Shorts on the channel both feature a man clad in a Santa Claus outfit. Though the video concepts would work without Santa, his presence brings in an influx of viewers. Perhaps kids are turning to YouTube in order to figure out what they’re getting for Christmas.
So how much extra viewership did Super Max get in the week leading up to Christmas? Quite a bit. The channel nearly doubled its weekly viewership, picking up a total of 220.6 million weekly views. That boosted the holiday hero up to 44th place in the Global Top 50. Though Super Max will have to figure out an evergreen strategy for the summer, the kiddie creator now has 2.5 million subscribers who are hanging onto his every move.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 17 channels in the Top 50.
- India: 10 channels in the Top 50.
- Vietnam: 5 channels in the Top 50.
- Russia: 4 channels in the Top 50.
- Pakistan: 2 channels in the Top 50.
- Germany, Japan, Latvia, Mexico, Moldova, South Korea, Turkey, and Ukraine: 1 channel each in the Top 50.
This week, 30 channels in the Top 50 are primarily active on YouTube Shorts.