The latest addition to MrBeast Burger‘s menu isn’t beef or chicken—it’s plastic.
Gift cards. We’re talking about gift cards.
In case you’re not familiar, MrBeast Burger launched in 2020 as a virtual, delivery-only ghost kitchen brand. It went on to sell more than a million sandwiches within two months of its debut, and is currently served out of 1,900 restaurants across five countries.
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Now it’s serving up both virtual and physical gift cards in $25, $50, and $100 increments.
Physical gift cards will arrive in the mail within 10 to 14 days after being ordered, and virtual gift cards are delivered to customers’ emails within an hour, the company says.
A member of MrBeast’s team tells Tubefilter it took a while to get the gift cards rolling because “we work with so many local restaurants it made things extremely complicated and difficult.”
Restaurant chains and food brands can usually dish out gift cards pretty easily, since all stores operate on the same point-of-sale system. But MrBeast Burger is paid for on food delivery apps like DoorDash and Uber Eats and is served out of thousands of different restaurants with dozens of different point-of-sale systems.
MrBeast Burger ended up partnering with gift card company TOTUS to figure out a way to make its gift cards work across all these providers and systems. The team member tells us that when a customer places an order with a local restaurant, MrBeast Burger pays out the amount from the gift card balance to that restaurant, so they’re compensated appropriately.
And, of course, gift cards also work at MrBeast Burger’s flagship physical location at American Dream mall in East Rutherford, N.J. That location opened on Sept. 4 and broke the world record for most burgers sold in a single day by a single restaurant.
