[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
Last week, I said the #1 channel in the Global Top 50 would hold onto that spot into the “foreseeable future.” I seem to have jinxed it.
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There’s a new #1 in this week’s chart and some exciting new channels coming out of India. More below the jump.
Say hello to the new top dog in our worldwide ranking: Cocomelon – Nursery Rhymes. The American family hub is no stranger to the premier spot in the chart, since it occupied that spot in many previous weeks. In fact, it was the first YouTube channel to ever get one billion views over a single seven-day stretch. Cocomelon’s viewership has dipped a bit since then, but the 611.4 million weekly views it got during our most-recent measurement period was enough to eclipse last’s week’s #1.
That former #1 is T-Series, and it’s all the way down in second place this week. The prominent Indian record label has fallen off a bit, even though it spent all of September in the top spot in our Global Top 50. Its latest seven-day total of 608.5 million weekly views is still impressive, but it’s not quite enough to hold off Cocomelon’s charge to the pole position. Next week, T-Series could surpass 205 billion lifetime views.
Moving on to third place, we come to SET India. The South Asian TV hub is the third channel that makes up this ranking’s “big three,” along with Cocomelon and T-Series. All three of those channels got at least 500 million views this week, and no other contenders even cracked 400 million. SET India recorded 510.5 million weekly views to retain the chart position it reached seven days ago.
SET India’s sister channel is right behind it in fourth. Sony SAB usually hovers in the 5-7 range in our Global Top 50, but it moved up one spot after snagging 380.6 million weekly views. Before the year ends, Sony SAB has a chance to reach 75 million subscribers on its India-focused YouTube channel.
KIMPRO rounds out this week’s global top five. The YouTube Shorts destination, which self-identifies as “KIMPRO from TikTok,” earned 369.7 million weekly views.
Channels that use special effects have carved out a niche for themselves on YouTube Shorts. Most of the channels we’ve profiled in that category come from Indonesia, but there are talented VFX artists on all sides of the Bay of Bengal.
Venture over to India, for example, and you’ll meet VFX HD, a relatively recent YouTube Shorts standout. The playground of computer graphics reached its highest-ever chart position this week by earning the 46th-most views among all channels around the world. VFX HD collected 170.6 million weekly views, which pushed its lifetime YouTube viewership above 1.5 billion.
How does VFX HD do it? Well, whoever is behind the channel is really good at water effects. Add in a wordless sense of humor (as you’ll find in so many other YouTube Shorts success stories) and you’ll wind up with a winning formula.
And if that doesn’t work, you can always go back to long-form videos and squash some COVID-19 with your car.
I’ll admit I haven’t tried any of those COVID prevention methods yet. But VFX HD makes me want to go outside and dropkick the nearest virus.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 19 channels in the Top 50.
- India: 12 channels in the Top 50.
- Pakistan: 3 channels in the Top 50.
- South Korea, United Kingdom, and Vietnam: 2 channels in the Top 50.
- Argentina, China, Cyprus, Iraq, Japan, Latvia, Mexico, Puerto Rico, Russia, and Turkey: 1 channel each in the Top 50.
This week, 28 channels in the Top 50 are primarily active on YouTube Shorts.