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That channel increased its viewership week-over-week while extending its lead over the second-place finisher in the Global Top 50. Read on for more figures from the week that was.
T-Series continues to operate at an unparalleled level. The Indian record label used a 17% week-over-week bump to consolidate its advantage in our Global Top 50. In total, T-Series received 724.8 million weekly views; no other YouTube channels even cracked 600 million views during that period. Barring a major change, T-Series will remain atop our worldwide ranking for the foreseeable future.
CoComelon – Nursery Rhymes didn’t have quite as good a week as T-Series, but it was still able to build on the traffic it earned a week ago. The American hub was able to move up one spot after recording a 5% week-over-week uptick. In total, it reeled in 573.1 million weekly views, most of which came from babies, toddlers, and kids. No other U.S.-based channel matched that viewership.
Last week’s global runner-up didn’t fall far. SET India dropped to #3 in the worldwide ranking after picking up 509.2 million weekly views. The Big Three — T-Series, CoComelon, and SET — have spent the past month swapping the top three spots with one another. This time, the official home of an Indian TV station ended up on the bottom of that triumvirate, though no channels below SET India earned more than 500 million weekly views.
LeoNata Family wound up in fourth place in the Global Top 50 for the second straight week. It was another strong showing for the all-ages hub, which surpassed 16 billion lifetime views even though it only launched a year ago. For the week, LeoNata’s collection of short-form clips and compilations registered 423.1 million weekly views, and it is approaching 12 million subscribers as well.
Sony SAB rounds out this week’s global top five. The sister channel of SET India collected 395.5 million weekly views.
Creators with ties to the southern tip of India are making big moves in our Global Top 50. One of those channels is run by short-form star Sangeeth Kumar and his family.
Kumar’s YouTube Shorts clips feature slapstick situations in which family foibles lead to silly repercussions. The titles of those videos often reference Tom & Jerry. The classic cartoon was also invoked by KL Bro Biju Rithvik, another Indian channel we recently featured in our Top Gainers section. Kumar also mixes in some other titles, such as “mobile addiction,” in order to riff on other topics that viewers around the world can relate to.
Kumar and Biju Rithvik have more in common than their shared love of Tom & Jerry. Their video titles are both in Malayalam, a regional language spoken in Southern Indian provinces like Kerala. The success of Malayalam content on YouTube is a reminder of the epic size of the Indian audience.
Local platforms are thriving by serving the non-English speaking Bharat population, and so is Sangeeth Kumar. Over seven days, he snagged 261.9 million weekly views to reach 21st place in the Global Top 50. That was good for an 82% week-over-week increase. The Malayalam-speaking family man now has more than three billion lifetime views on YouTube.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 21 channels in the Top 50.
- India: 8 channels in the Top 50.
- Vietnam: 3 channels in the Top 50.
- Pakistan, Russia, and United Kingdom: 2 channels in the Top 50.
- Argentina, Brazil, China, Cyprus, France, Germany, Latvia, Mexico, Puerto Rico, South Korea, Turkey, and Ukraine: 1 channel each in the Top 50.
This week, 29 channels in the Top 50 are primarily active on YouTube Shorts.