[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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In this week’s U.S. Top 50, the song remains the same: Most channels are either based on YouTube Shorts or tailored to the internet’s youngest viewers.
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The top five spots are all occupied by that latter group, and the biggest kid-friendly channel of all is still ranked #1 in America.
That all-ages titan is named Cocomelon – Nursery Rhymes. The California-based channel, which is a subsidiary of U.K.-based Moonbug, has gone through all of September without ceding the #1 spot in the U.S. Top 50. Cocomelon’s latest seven-day total is one of its strongest finishes yet; after adding 580.1 million weekly views, the home of animated characters like JJ is closing in on 140 billion lifetime views.
The #2 channel in the U.S. Top 50 has also had one of its best months of 2022. Kids Diana Show often ranks behind fellow family vlogs such as Like Nastya (#19 this week), but it was able to top all non-Cocomelon U.S.-based channels by increasing its viewership by 50% week-over-week. After a big surge forward, Diana and her family ended up with 442 million weekly views, giving it a cushion of more than 150 million views over the next-most watched channel in this chart.
Last week’s U.S. runner-up, LeoNata Family, switched places with Kids Diana Show. The primarily short-form hub, which uses compilations to maintain a presence on long-form YouTube, got 286.1 million views during the week that was. That represented a 9% week-over-week viewership dip, and it’s good that LeoNata didn’t fall any further. With 30 million fewer views, it would have dropped all the way to seventh in our U.S. Top 50.
Like Kids Diana Show, the #4 channel in this week’s U.S. Top 50 reached its current chart position by riding a significant viewership gain. It’s been a while since we’ve seen LankyBox in our American top five, but that hasn’t stopped creators Justin and Adam from raking in views. After upping their viewership by 26% week-over-week and taking home 278.9 million weekly views in all, the LankyBox stars surpassed 27 billion lifetime views on their flagship channel.
Vlad and Niki rounds out this week’s U.S. top five. The Floridian family vlog collected 269.4 million weekly views.
A business in Florida has found a strange way to advertise old video game consoles. Bayer Computer Solutions is the place to go if you want to pick up a Sega Genesis or a Super Famicom, but you wouldn’t know that from watching the brand’s YouTube channel.
Sure, some of the videos Bayer uploads to YouTube Shorts feature references to gaming. The business, which brings an aggregator’s approach to short-form content, has posted the same Zach King clip at least six different times.
For other Bayer videos, the connections to consoles require a bit of a stretch. The channel’s most-viewed clip, which has been seen nearly 50 million times, shows three different strategies for bypassing a barricade. On the surface, that’s unrelated to video games, but in my attempts to solve puzzles, I’ve tried all three of these strategies: The first person finds an elegant solution, the second forces their way through, and the third cheats.
Bayer’s unusual YouTube Shorts strategy has led to its best-ever week on the platform. It picked up 111.8 million weekly views, essentially doubling its lifetime viewership. After missing the U.S. Top 50 seven days ago, Bayer moved up to 38th place in our all-American ranking. It finished one spot behind last week’s Top Gainer, JunkTramp.
So has this helped the Bayer business? That’s unclear. But if you want to get your Battletoads or Donkey Kong on, now you know where to go.
This week, there are 33 YouTube Shorts channels in the U.S. Top 50.