[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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The “big three” continues to dominate our Global Top 50 ranking.
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The three members of that group have more lifetime viewership than any other channels in the Global Top 50. They often rank 1-2-3 in our worldwide ranking, and this week is no exception.
Of the big three, T-Series is the clear #1, and this week, it earned that status by finishing atop our global chart. The Indian record label picked up 650.2 million weekly views on its primary YouTube channel, but it finished the week just short of 202 billion lifetime views. I guess T-Series will have to start its ascent to 203 billion next week.
Another Indian channel, SET India, finished second in our latest global ranking. It was a week of unusual distribution for Indian content. Of the 10 channels from that country that cracked our Global Top 50, four wound up in the top six. The logical conclusion would be that Indian YouTube viewership is more concentrated around top channels, at least compared to what we see in the United States. SET India got 588.9 million views during the week that was.
The other member of the big three, CoComelon – Nursery Rhymes, took third place in the Global Top 50. The highest-ranking U.S.-based channel remains far ahead of its compatriots, even though it just fell back one spot in the worldwide edition of our charts. By adding 526.6 million weekly views, CoComelon inched close to its 140-billionth lifetime view. It could reach that high height around the start of October.
Only one other channel managed to even have 400 million views this week, and it just barely scraped past that benchmark. One More, a breakout hit on YouTube Shorts, earned 400 million weekly views. Thanks in large part to videos that feature the Poppy Playtime character Huggy Wuggy, One More — which is run by Cyprus-based media company TheSoul Publishing — moved up to fourth place in the Global Top 50.
Sony SAB rounded out our global top five for the third straight week. SET India’s sister channel snagged 397 million weekly views on YouTube.
How thoroughly has YouTube Shorts saturated the online video landscape? Believe it or not, even the British royal family is hopping onto that bandwagon.
After Queen Elizabeth II passed away on September 8, renewed interest in the House of Windsor drove millions of viewers to the family’s official YouTube channel. The Royal Family Channel ranked 14th in our Global Top 50 with 287 million weekly views. The official YouTube home of the British monarchy got more than six times as many views as it did the week before Elizabeth II’s death.
The nature of that viewership is more noteworthy than its volume. The Royal Family Channel’s official coverage of Elizabeth II’s funeral recorded more than five million views, but most of the hub’s weekly viewership came on videos that weren’t uploaded this week. Through old Shorts, YouTube viewers are celebrating the light-hearted side of Britain’s longest-reigning monarch.
Current events often bring news channels into the Top 50, and YouTube Shorts is now a key part of that equation. Ever since the British monarchy re-entered the page one headlines, its short-form clips have been recommended to more people than ever before.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 22 channels in the Top 50.
- India: 10 channels in the Top 50.
- Vietnam: 3 channels in the Top 50.
- Argentina, Pakistan, South Korea, and the United Kingdom: 2 channels in the Top 50.
- Brazil, Cyprus, France, Mexico, Russia, Puerto Rico, and Turkey: 1 channel each in the Top 50.
This week, 28 channels in the Top 50 are primarily active on YouTube Shorts.