[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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It’s been quite the week in our Global Top 50.
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A top channel from India reached a milestone we’ve been tracking for months. A Korean musical group made a stunning appearance in the top five. And neither of those channels claimed the #1 spot in the ranking.
Chart Toppers
SET India just completed a dominant August.
The South Asian TV hub has sat in the #1 spot in our Global Top 50 for four straight weeks. During that time, the Sony-owned channel has collected more than 2.4 billion views and maintained a steady lead over the rest of the field. It collected 620.1 million weekly views over our most-recent measurement period. Meanwhile, its sister channel is also holding onto a top five position — more on that in a minute.
We have to talk about T-Series. The Indian record label just became the first YouTube channel to ever get more than 200 billion lifetime views. To put that traffic in perspective, consider this: Only two other channels in this week’s Global Top 50 have managed to pick up even half of that viewership during their time on YouTube. The 100 billion views club is rarefied territory. 200 billion views? That’s just unheard of. Until now. The seven-day total that put T-Series over the top was similar to the figure it posted a week ago: It earned 573.9 million weekly views.
T-Series was able to hold onto the #2 spot in the Global Top 50, but only barely. It received a strong challenge from the channel with the second-most lifetime views among all the entrants in the chart. Cocomelon – Nursery Rhymes, which has collected more than 137 billion lifetime views thanks to its jingles and animations, continues to outpace all other U.S.-based channels. Its up-to-date seven-day total: 572.1 million weekly views.
BLACKPINK was able to increase its YouTube viewership by 16% week-over-week, which propelled it into fourth place in the Global Top 50. The K-pop group has made waves with the music video for its song ‘Pink Venom,’ and that single is vaulting BLACKPINK to the level of fame usually reserved for BTS. Thanks to its 439.2 million weekly views, BLACKPINK is the first musical group — and the first non-American, non-Indian channel of any kind — to crack the global top five this month.
SET India’s sister channel, Sony SAB, continues to serve as the caboose in our global top five. This week, it secured its position after registering 403.2 million weekly views.
Top Gainers
Though the most-watched format on the most-watched video platform is called YouTube Shorts, its videos don’t necessarily have to be short. Or, to put it another way, one’s definition of “short-form” may vary.
Take Hasan Tarhan, a creator from Turkey who just made it into the Global Top 50 for the first time. Tarhan is a multi-platform standout with significant followings on YouTube, TikTok, and Instagram. Though his videos can safely be classified as short-form clips, their runtimes vary widely. One of his most-watched uploads, which has been seen more than 80 million times, is 59 seconds long; if it were any longer, YouTube wouldn’t classify it as a Short. Meanwhile, another popular clip is less than half that long.
While Tarhan likes to shake up the pacing of his Shorts, he tends to rely on trusted themes. The characters he portrays are morally black-and-white, with some of them causing trouble and others existing as innocent bystanders. But as you can see above, the bad actors in Tarhan’s videos don’t always get punished for their misdeeds.
The formula brought 183 million weekly views to Tarhan’s channel during our most-recent measurement period. That was nearly three times more views than what he collected a week ago, and his exponential growth allowed him to reach 49th place in our Global Top 50. Tarhan’s viewership over the past seven days makes up about 15% of his lifetime YouTube viewership, so don’t think for a second that this rising creator has reached his high water mark.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 20 channels in the Top 50.
- India: 10 channels in the Top 50.
- Pakistan, Russia, Turkey, and Vietnam: 2 channels in the Top 50.
- Brazil, China, Indonesia, Israel, Latvia, Mexico, Moldova, Puerto Rico, South Korea, Sweden, and the United Kingdom: 1 channel each in the Top 50.
This week, 30 channels in the Top 50 are primarily active on YouTube Shorts.
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Gospel Stats provides transparent social media stats you can trust. For more information visit GospelStats.com.
