[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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In our Global Top 50, Russian channels are beginning to regain their footholds. Channels from that country struggled during the battle between their homeland and YouTube, but they now seem to be recovering.
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However, the top two channels in the chart both come from India, not Russia.
SET India landed in the top spot in our Global Top 50 for the second week in a row. By sharing Indian television with its 140 million subscribers on YouTube, the Sony-owned channel was able to come away with 606 million views this week. Though the margin between the #1 and #2 channels shrank, SET India earned enough traffic to hang onto the pole position in our ranking.
Since one Indian channel was able to cobble together enough viewership to remain in the top spot, another one had to settle for a second-straight week at #2. T-Series is closing in on 200 billion lifetime views (it should reach that mark by the end of September), but its latest seven-day totals have not been up to the extraordinarily high standard it usually sets. That said, 577.4 million weekly views is nothing to sniff at — unless you’re allergic to South Asian music videos.
The highest-ranking American channel in the Global Top 50 ended up in third place. Cocomelon – Nursery Rhymes added 12% more traffic to its viewership week over week, and that boost was enough to make it one of the three channels that crossed the 500 million view plateau this week. To be more precise, Cocomelon registered 559 million views this week. Clearly, there’s still plenty of excitement surrounding animated family content on YouTube.
Speaking of family-focused channels, one of them got the #4 spot in this week’s Global Top 50. LeoNata Family moved up from eighth place after earning 479.5 million weekly views, which was good for a 21% traffic increase week-over-week. With Shorts that feature parents and their children (and long-form compilations of those Shorts), LeoNata has become one of the fastest-growing YouTube channels in the world.
Tool Items earned its first-ever placement in the global top five this week. The Vietnam-based channel, which operates primarily on YouTube Shorts, collected 451.7 million weekly views and moved up one spot as a result.
Earlier this year, Russian channels started disappearing from our Global Top 50. As YouTube looked to crack down on misinformation related to the war in Ukraine, Russian creators saw their videos get demonetized while their viewership dropped.
This week, however, five Russian channels have made it back into our global chart. This shift signifies that Eastern European channels are making their way back to the top of YouTube.
One channel that has benefitted from this surge is MoniLina. The short-form channel has been a regular entrant in our Global Top 50 since YouTube Shorts launched, and during the second week of August, it reached a higher chart position than any other Russian channel. The family-oriented hub moved from 40th in the world up to 25th after collecting 250.5 million weekly views. MoniLina’s viewership jumped up by 21% week-over-week.
Calling MoniLina family-oriented is a bit of a misnomer, since the channel incorporates a lot more than the titular couple’s kids. Its most-watched YouTube Shorts clip incorporates a number of hot micro-video genres, including food, pranks, challenges, and moralistic content. That’s a lot to fit into a 43-second video, but MoniLina pulls it off.
So far, that clip has received more than 334 million views to date. No, Russian channels aren’t receding — in fact, they may be getting more popular than ever before.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 18 channels in the Top 50.
- India: 13 channels in the Top 50.
- Russia: 5 channels in the Top 50.
- Japan, Pakistan, United Kingdom, and Vietnam: 2 channels in the Top 50.
- Brazil, China, Latvia, Moldova, Puerto Rico, and Turkey: 1 each in the Top 50.
This week, 28 channels in the Top 50 are primarily active on YouTube Shorts.
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