[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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The #1 channel in this week’s Global Top 50 continues to push into unprecedented territory.
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As it completes a dominant July, the channel in question is closing in on a round number milestone we’ve never witnessed before. How long before it completes its latest climb into the record books?
T-Series has wrapped up a perfect July. We released five Global Top 50 charts during the seventh month, and the Indian record label took the #1 spot in all of them. Within the next five weeks, we’re expecting T-Series to surpass 200 billion lifetime views, so look as it keeps up the current pace of its viewership. Over our most recent seven-day measurement period, it earned 618 million weekly views. That was good for a 10% week-over-week increase since we last released our Global Top 50.
Though T-Series was the only channel to get more than 500 million views this week, two U.S.-based hubs came within a stone’s throw of that plateau. The #2 channel in the Global Top 50 (for the second week in a row) is Cocomelon – Nursery Rhymes, a perennial presence near the top of our worldwide ranking. The highest-placing American channel in the chart got 497.3 million weekly views during the week that was. Turns out there’s one or two young kids who like watching colorful and musical YouTube videos.
Those kids also like watching the toy-filled adventures of the “kidfluencer” set, and few young creators are as influential as Diana, the eight-year-old star of the YouTube empire known as Kids Diana Show. During the last week of July, Kids Diana Show was hot on Cocomelon’s heels in our Global Top 50. Thanks to its 496.2 million weekly views, the all-ages hub was able to move up one spot in the Global Top 50.
Aside from T-Series, the other Indian channel to reach the top tenth of this week’s Global Top 50 is Sony SAB. The TV-adjacent channel snagged the same ranking it earned a week ago: Fourth place. Despite an 8% week-over-week traffic increase and 435.9 weekly views, Sony SAB was unable to improve its chart position.
Job Othoniel rounds out this week’s global top five. The Mexican channel, which plies its trade on YouTube Shorts, moved up 12 spots after getting 412.3 million weekly views.
This week, the Turkish flag appears three times in our Global Top 50, and one of those three entrants is celebrating its best-ever week in our Global Top 50. Nursema has captivated the TikTok audience with drawings and culturally-relevant videos, and the YouTube Shorts analogue of that channel is trending upward as well.
In the most typical Nursema videos, the channel’s creator puts pen to paper. Some of those clips are straightforward artistic pursuits, but others use drawing as a door to other YouTube genres. Nursema can turn a simple sketch into a makeup tutorial or a DIY project. Occasionally, the channel abandons art altogether in order to make a statement about short-form video culture. According to Nursema, people shouldn’t spill milk on purpose because some people don’t have enough to eat.
That clip, which has received more than 56 million views, has played a big role in Nursema’s YouTube growth. The channel is closing in on one billion lifetime YouTube views, and many of those hits came over the past seven days. In our latest Global Top 50, Nursema ranked 38th with 193.8 million weekly views. That was good for a 60% week-over-week traffic increase.
Nursema is just the latest channel to climb the YouTube charts by repurposing popular TikToks. If the Turkey-based channel is interested in making another comment on TikTok culture, perhaps it should discuss that particular trend.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 20 channels in the Top 50.
- India: 9 channels in the Top 50.
- Turkey: 3 channels in the Top 50.
- Japan, Pakistan, Russia, United Kingdom, and Vietnam: 2 channels in the Top 50.
- Australia, Brazil, Latvia, Mexico, Moldova, Netherlands, and Puerto Rico: 1 each in the Top 50.
This week, 27 channels in the Top 50 are primarily active on YouTube Shorts.