[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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As June turns into July, order seems to have restored itself in our Global Top 50.
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A popular South Asian channel is consolidating its position at the front of the chart while also making a run for the record books. Meanwhile, further down the chart, long-form and short-form hubs continue to jockey for position, with both formats occupying more than 20 spots in the ranking.
Chart Toppers
T-Series is starting this month the way it ended the last one: Outpacing the rest of the world.
The Indian record label, which operates the most-watched entertainment channel on YouTube (and, for that matter, the most-watched channel of any kind), held onto the #1 spot in the Global Top 50 this week. After receiving 660.3 million weekly views, T-Series surpassed 195 billion lifetime views on its primary channel. At its current pace, it still has a chance to reach 200 billion views before the end of the summer.
Cocomelon – Nursery Rhymes stayed in the #2 position in this week’s Global Top 50. The animation hub ranked higher in the w0rldwide chart than any other U.S.-based channel. By receiving 590.9 million weekly views, Cocomelon experienced a slight dip in traffic week-over-week, but the decline wasn’t steep enough for any other channels to catch up.
Aside from T-Series and Cocomelon, the only other channel to add more than 500 million views to its lifetime total this week was SET India. The TV-adjacent content destination snagged 553 million weekly views, which led it to a #3 finish in every sense. It was third in the Global Top 50 last week, third again this week, and ranks third among all Top 50 entrants in terms of lifetime views. Unsurprisingly, the two channels ahead of it there are T-Series and Cocomelon.
SET India’s sister channel, Sony SAB, followed right behind it. The Sony-owned hub, which offers lighter fare than SET India, retained the #4 spot in the Global Top 50 thanks to the 411.8 million weekly views. That viewership was big enough to push Sony SAB past 80 billion lifetime YouTube views. It’s a big week for round-number milestones.
Speaking of milestones, BETER BÖCÜK now has more than five million subscribers. The Turkish channel’s arsenal of short-form videos earned it 409.5 million weekly views during the week that was.
Top Gainers
The global top five was unchanged this week, but further down in the Top 50, there were plenty of movers and shakes. One of the biggest jumps came from a France-based channel, Très drôle 2022, which applied some YouTube Shorts best practices to improve its chart position.
“Très drôle” translates to “very funny,” and that’s what the French hub’s videos are supposed to be. If you don’t believe a Très drôle clip is suitably humorous, perhaps the channel’s cackling laugh track (similar to the one used by Just Smiley) will change your mind. Some of the “very funny” clips do nothing for me, but others have a slapstick quality that needs no explanation.
https://www.youtube.com/watch?v=8E9vwZ7IGPE
If there’s one strategy the average YouTube Shorts producer can take away from Très drôle, it’s “use as many emojis as you possibly can.” The 20 most-watched Très drôle clips average about five emojis per video title. Of course, the “crying laughing” variety is particularly well-represented.
Using that many emojis may seem like the stuff of a teenager’s text message, but Très drôle is turning laughing faces into massive viewership. Over seven days, the French channel got 266.5 million weekly views, which was 74% more hits than the amount it registered a week ago. That improvement pushed Très drôle from 62nd place in the world up to 19th, and the hub now has more than a billion lifetime views as well. Finding success with weird, sometimes bizarre shorts? Now that’s funny.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 19 channels in the Top 50.
- India: 11 channels in the Top 50.
- Pakistan: 3 channels in the Top 50.
- Turkey, United Kingdom, and Vietnam: 2 channels in the Top 50.
- Argentina, China, France, Indonesia, Italy, Mexico, Moldova, The Netherlands, Puerto Rico, and Russia: 1 each in the Top 50.
This week, 29 channels in the Top 50 are primarily active on YouTube Shorts.
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