[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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This week, the top five channels in our Global Top 50 ran in the exact same order as last week. At the front of our U.S. ranking, however, we saw a lot more movement. The #1 channel is the same as last week, but behind it, other popular U.S.-based channels are jockeying for position.
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Cocomelon – Nursery Rhymes spent a few weeks outside of the U.S. #1 spot in May and June, but as the calendar turns over to July, the California-based producer of kid-friendly animations appears to be as popular as ever.
Moonbug-owned Cocomelon earned 590.9 million weekly views over our latest seven-day measurement period. How big is that number? Well, no other U.S.-based channels were even within 150 million views of it. Meanwhile, further down the chart, Cocomelon offshoot Lellobee continues to hold its own spot in our star-spangled ranking.
Like Nastya, which was the most-recent non-Cocomelon channel to take the top spot in this chart, finished second this week after placing third a week ago. The family vlog, which is centered around its titular eight-year-old, got 406.5 million weekly views to push ahead of all other kidfluencer channels based in the U.S. Next week, Like Nastya is expected to surpass 80 billion lifetime views as well.
Last week’s U.S. #2, LeoNata Family, slid back to the #3 spot this week. Despite that drop, the family-oriented channel is still the highest-ranking YouTube Shorts hub in our U.S. Top 50. Since 32 of the 50 channels in the ranking now operate primarily on Shorts, LeoNata’s distinction is significant. For the week, the micro-video destination earned 404.4 million weekly views.
Kids Diana Show held onto the #4 spot in the U.S. Top 50 for the second week in a row. This channel has a lot in common with Like Nastya, since both of them are led by eight-year-olds with Slavic roots, homes in Florida, and bright personalities. For Diana and her family, that winning strategy translated to 345.6 million weekly views in our latest count.
Amazingly, a gap of only 200,000 views separates Kids Diana Show and this week’s U.S. #5, XO TEAM. The YouTube Shorts channel made a big leap forward this week, but its 345.4 million weekly views left it just short of the #4 spot.
Before Abby’s baby bump, the most popular videos she and her husband posted usually involved the two of them pranking one another. That approach made them similar to other couple channels, such as Marta and Rustam, but their spins on popular pregnancy memes have pushed their YouTube hub to a higher tier of viewership. Two of their three most-watched YouTube Shorts clips — including one that has received more than 92.4 million views — come from a prenatal point of view.
Abby is due to give birth any day now, which means the duo’s pregnancy content will wrap up and their parenting content will presumably take center stage. We’ll see whether that shifting focus leads to an improved chart position, but for now, Matt & Abby are pretty high up on the U.S. Top 50. After registering 97.1 million weekly views, the duo’s primary YouTube channel moved to 44th place, up from 107th a week ago.
I doubt Matt & Abby can count on a 73% boost every week, but they’re still figuring out how to best utilize YouTube. They only launched their YouTube official channel three years ago, so they have plenty of room to grow — or, perhaps, gestate.
This week, there are 32 YouTube Shorts channels in the U.S. Top 50.