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The quest for 200 billion views continues.
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The channel that usually leads our Global Top 50 was less dominant than usual in May, but it has returned to its usual status in June. The only question left is whether it will rewrite the record books before the end of the summer.
T-Series has sat at the front of our Global Top 50 for three straight weeks.
The Indian record label finished the third week of June just short of 195 billion lifetime views. Though T-Series may be falling short of the goals only it can reach, it is still outpacing the rest of the world. No other channel could keep up with the 625.9 weekly views T-Series received over our most-recent seven-day measurement period.
Another Indian channel earned the status of global runner-up this week. SET India has followed behind T-Series for two straight weeks, and its latest seven-day total — 584.1 million weekly views — makes it one of two channels to cross the half-million view mark in this chart. That viewership pushed SET India past 120 billion lifetime views, which means it could soon chase down this week’s #3 channel to become the second-most-watched YouTube hub of all time.
The channel that lost ground to SET India this week is Cocomelon – Nursery Rhymes. Though the California-based animation hub reclaimed its status as the top channel in our U.S. Top 50 chart, it wasn’t able to surpass either of the two Indian channels at the front of the Global Top 50. Cocomelon got 491 million views this week, which is quite an impressive sum. If that total was cut in half, Cocomelon would still rank in the top 20 in our global chart.
Kids Diana Show landed in the global top five this week after just missing that distinction seven days ago. The family vlog was able to move up two spots after securing 445 million weekly views. Now that the U.S.-based channel of Ukrainian origin has received its 96-millionth subscriber, it won’t be long before it becomes one of the only YouTube channels with a nine-digit subscriber count.
Sony SAB rounds out this week’s global top five. Like its sister channel SET India, this India-based TV hub contains a library full of South Asian culture. Over seven days, that collection received 437.7 million weekly views.
This week, only three nations had at least three representatives in our Global Top 50: The United States, India, and Japan.
The growth of YouTube in the land of the rising sun is fueled by Shorts, where Japanese creators use a boisterous style of comedy to reach millions of viewers. One such creator is Matsudake, the star of the YouTube channel known as M2DK. With his wraparound shades, pink pigtails, and odd personality, Matsudake seems like he’s from the future, but he’s the hot creator of the present.
Matsudake’s approach to YouTube Shorts is reminiscent of a few other East Asian stars. His brash approach to humor is similar to the one employed by the Japanese comedian Sagawa, and like Singapore-based mingweirocks, his videos often lead viewers through a wild series of events. Here’s what he’s willing to do to make sure that he’s not implicated for eating a plate of donuts:
Since launching his YouTube channel in November 2020, Matsudake has been ascending on the world’s top video platform. In our latest Global Top 50, the Japanese funnyman ranked 29th, which means he moved up 19 spots over seven days. His total viewership included 213.8 million weekly views, and his YouTube videos now reach more than 3.5 million subscribers. With that kind of reach, he should be able to buy all the replacement donuts he needs from now on.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 17 channels in the Top 50.
- India: 15 channels in the Top 50.
- Japan: 3 channels in the Top 50.
- Russia, Turkey, and Vietnam: 2 channels in the Top 50.
- Belgium, Brazil, France, Italy, Mexico, The Netherlands, Pakistan, Puerto Rico, and South Korea: 1 each in the Top 50.
This week, 29 channels in the Top 50 are primarily active on YouTube Shorts.