[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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In our Global Top 50, order has been restored — for now.
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The most-viewed YouTube channel of all time has returned to the #1 spot in our global ranking. The channel that surpassed it last week dropped back to #2, though it isn’t far behind.
After spending a week outside of the premier spot in our Global Top 50, T-Series has reclaimed that rarefied territory.
The Indian record label added 677.8 million weekly views to its lifetime total over the most recent seven-day period measured by Gospel Stats. That sum brought T-Series above 191 billion lifetime views, which means the South Asian channel is still on pace to become the first YouTube channel to hit 200 billion lifetime views. At its current pace, it could reach that milestone around the end of the summer.
Like Nastya lost 19% of its viewership week-over-week, which means that the U.S.-based family channel could not hold onto the #1 spot in the Global Top 50 after earning it a week ago. Nastya and her family collected 651.8 million weekly views during the third week of May, which means they’re only a few percentage points behind T-Series for the top position. Perhaps they’ll make another triumphant return to #1 next week.
Third-place finisher Cocomelon – Nursery Rhymes has a lot in common with the channel directly ahead of it in the Global Top 50. Both of them are based in the U.S., both appeal to young viewers, and both endured a double-digit traffic dip this week. Cocomelon lost 16% of its viewership week-over-week, though that still left it with a respectable 472.2 million weekly views. Plus, it even moved up a spot after finishing fourth a week ago.
The channel occupying the #4 spot in the Global Top 50 also moved up one spot since our last update. Sony SAB, which is frequently overshadowed by its sister channel SET India, had a strong performance with 403.2 million weekly views. That made it the #2 channel among the 13 Indian hubs that cracked the Global Top 50 this week.
Bahauddin Dije lost a big chunk of its viewership this week and fell two spots from #5. But there’s at least one thing the Belgium-based channel can celebrate: With its 299.9 million weekly views, it topped all other entrants that are based primarily on YouTube Shorts.
On platforms like TikTok and YouTube Shorts, creator Sam’s Eats has pioneered a percussive take on the cooking video. Now, that style has arrived in Japan.
Bayashi TV finished 10th in the Global Top 50 this week after reaching the #17 spot a week ago. Like Sam’s Eats, Bayashi’s cooking videos are both recipes and drumbeats. He titles them as ‘ASMR’ videos in order to appeal to a growing segment of the YouTube audience, but I’m not sure if ASMR is the most accurate description of these clips. Sure, there are some rustling and tapping noises, but Bayashi’s approach seems a little…intense for the ASMR crowd. I don’t mean that as an insult — I’ve never seen a roast beef sandwich as rhythmic as this one.
That clip, with its 93 million views, is a big reason why Bayashi TV just crossed the one billion view plateau on YouTube. The Japanese channel is a perfect fusion of Eastern and Western food video techniques. You take a little bit of TikTok cooking, add in a sprinkle of mukbang, and you’ve got yourself a stew going.
Although, despite getting 260.7 million weekly views, Bayashi wasn’t the top Japanese channel in our Global Top 50 this week. That honor goes to comedian Sagawa, who beat out his compatriot by 4.2 million views to finish ninth.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 18 channels in the Top 50.
- India: 13 channels in the Top 50.
- Pakistan: 4 channels in the Top 50.
- Japan and Turkey: 3 channels in the Top 50.
- Vietnam: 2 channels in the Top 50.
- Argentina, Belgium, Brazil, Mexico, Puerto Rico, and Russia: 1 each in the Top 50.
This week, 27 channels in the Top 50 are primarily active on YouTube Shorts.