[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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This week, something unusual has happened in our Global Top 50. A channel other than T-Series has ranked #1 in the world.
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The channel in question came close to the Indian juggernaut last week before pushing past it during the second full week of May.
Say hello to your new global #1, Like Nastya.
The U.S.-based family channel calls its titular personality the biggest individual creator within YouTube’s family category. Now, Nastya can claim that her home channel most-watched hub in the world. With 804.1 million weekly views, Like Nastya raised its viewership by 11% week-over-week to claim the top spot in our Global Top 50. No other channel is within 100 million views of that total.
The closest competition for Like Nastya is last week’s global #1, T-Series. There have only been a few weeks this year when the Indian record label hasn’t sat atop our worldwide chart, and this is one of them. T-Series fell back to #2 even though it got 700.2 million weekly views and pushed its lifetime viewership above 190 billion. Will this be a mere blip for the indefatigable music hub, or the first step in an ongoing trend?
There was also a surprise at the #3 spot in our Global Top 50. Bahauddin Dije, a Belgium-based creator who plies his trade on YouTube Shorts, moved from outside the Top 50 to pass all but two other channels. Over seven days, Dije’s videos picked up 653.3 million weekly views, and he surpassed three billion lifetime views in the process. He’s also Belgium’s only representative in the Global Top 50.
Cocomelon – Nursery Rhymes is all the way back in fourth place this week. For most channels, that would be an all-time high, but for the American producer of kid-friendly animations, that placement represents a bit of a slump. That said, the U.S.-based channel’s viewership is still nothing to sniff at. During our latest seven-day measurement period, Cocomelon got 561.3 million weekly views.
Sony SAB finished nearly 200 million views behind Cocomelon, but its seven-day viewership was still high enough for it to snag the final slot in our global top five. The destination for Indian TV content counted 373.3 million weekly views during the week that was.
The channels in this week’s Global Top 50 represent four different continents, but many of the biggest players on YouTube succeed by appealing to viewers across the globe. That strategy helped propel Vietnam’s SKY CHANNEL to the #10 spot in the world after it ranked 28th a week ago.
In particular, SKY CHANNEL relies on the universal language of comedy. If you want to be funny, all you have to do is take a situation and escalate it — and that’s exactly what happens in this clip. Other pieces of SKY CHANNEL content utilize physical comedy that wouldn’t be out of place in an old Marx Brothers movie. After watching the hub’s most-popular YouTube Shorts clip, I’ll be sure to look before I dip my vegetables.
With these quick-hitters at its disposal (the one embedded above has more than 126 million views), SKY CHANNEL has rocketed up our charts. It was Vietnam’s only representative in this week’s Global Top 50, and by scoring 314.3 million weekly views, it increased its traffic by 50% week-over-week. That sort of lift is worth writing about — this one, however, maybe not.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 19 channels in the Top 50.
- India: 13 channels in the Top 50.
- Pakistan: 5 channels in the Top 50.
- Argentina, Japan, and Turkey: 2 channels in the Top 50.
- Belgium, Brazil, Germany, Israel, Mexico, Puerto Rico, and Vietnam: 1 each in the Top 50.
This week, 27 channels in the Top 50 are primarily active on YouTube Shorts.